How to Get Started with Digital Marketing

How to Get Started with Digital Marketing 

What is Digital Marketing?

Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio, and newspapers, digital marketing attempts to focus messages to a population that is most likely to require the company’s goods or services in the near future.

As the population continues to spend more time online, creating a presence to connect with them is critical.

Effective digital or online marketing is essential in today’s business environment. According to an Adweek.com, 81% of shoppers conduct an online search before making any important purchasing decision.

Digital marketing, much of which is also termed Inbound Marketing, is designed to attract viewers’ attention with an exciting and pertinent website or other marketing devices that may include such tools as:

  • infographics
  • interest-catching blogs
  • online brochures
  • ebooks
  • details such as newly imagined logos and other branding assets.

Also, useful interactive tools are designed to engage consumers to linger and take notice as they speed through their internet searches.

As another important element, online consumer feedback and commentary are driving many of today’s purchases. Consumers seeking products to provide pleasure or to solve a problem usually rely on experiential input from online posts to guide their decisions. Effective digital marketers capitalize on positive feedback while minimizing negative feedback in timely ways.

Important disciplines to enhance your presence are:

Experienced professionals like MarketCrest in McKinney TX provide creative support to companies throughout the United States and key international markets.

Establishing Your Starting Pointdigital marketing

MarketCrest offers a free one-hour consultation and discovery call for potential clients to discuss their current situation and identify strategies that may begin to build profitable new revenue and sustainable growth through digital marketing. Each professional at MarketCrest brings a unique set of skills and experience that will provide a holistic view of your brand and market building.

During the discovery phase of the free introductory consultation, the MarketCrest experts will address your current circumstances including:

  • How does your company work?
  • What are the ways you generate revenue?
  • What are your ongoing marketing initiatives?
  • What are your online marketing goals?

From the analysis of your current situation, the digital marketers can develop a customized strategy designed to drive the appropriate traffic that generates qualified leads and profitable revenue.

Once initial objectives are established, the process of further evaluation and strategy development begins. The three core categories for consideration are:

  • Website Design and Development: Evaluate the current design and adjust to meet the new objectives. Such issues as visual appeal, user experience, mobile readiness, and page load speed will be analyzed for acceptability. If tweaks or significant changes are needed, this will be the time to do so.
  • Content Optimization: Evaluation of success rate of your landing pages is essential. With ongoing, real-time analysis of your content, MarketCrest professionals can determine if you are developing trust, establishing credibility, and enhancing the image of your company.  Content should be engaging and include relevant keywords that increase search engine optimization. Other data tools can be added to track demographic and geographic interest.
  • Conversion Optimization: How many visits you successfully convert may depend on a variety of elements in your content. Continual monitoring and adjustment where needed can improve conversion rates.

MarketCrest’s Digital Marketing Process

The MarketCrest Process consists of four steps from the initial discussion to the goal of sustained revenue development.

  • Strategy Development is a result of website analysis, traffic analysis, keyword research, competitive analysis, campaign planning.
  • Traffic Creation will stem from initiatives that include organic and paid searches, display advertising, online directories, social media, public relations, and blogs.
  • Lead Generation is output resulting from improved landing pages, enhanced content, online calls to action, conversion forms, and email marketing, for example.
  • Sales Conversion strategies utilize ongoing analytics, A/B testing (comparing two web pages or other variables), CRM (customer relationship management) integration, lead scoring, and customer nurturing strategies.

 Managing the Strategic Campaign

Once the newly designed digital marketing campaign is in place, MarketCrest will monitor traffic and impact generated by strategies that include SEO activities, content, Pay-per-Click (PPC), web optimization, automation, social network interaction, and more. By monitoring and analyzing real-time data, the firm will actively manage your campaigns, deliver daily, monthly, quarterly, and annual summaries depending on your plan preference. From continuous data, the strategies can be reinforced and refined to ensure optimal results.

Sign Up for a Free Consultation with the MarketCrest Professionals

Situated in downtown McKinney, Texas, MarketCrest, LLC, is an award-winning digital marketing agency committed to helping companies generate more revenue through new business. The firm offers a team of experienced, talented people and proven technologies to attack your market, transform your business, and build market share.

MarketCrest believes that for each dollar spent on online or digital marketing, you should reap at least 2-3 times your investment in meaningful revenue. Contact the experts in driving online leads and successful conversions through well-designed digital marketing campaigns. The firm offers four different levels of ongoing digital marketing support or a specially customized program that meets your objectives.

Visit the MarketCrest website to learn more about our capability and sign up for a free one-hour discovery consultation to learn more about digital marketing strategies that can move your business to the next level.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Reduce Your Bounce Rate and Improve Your Lead Conversion

Lead Conversion

Do you want to reduce your website’s bounce rate and improve your lead conversion?

If so, you aren’t alone.

Bounce rates measure the number of users leaving your website after viewing only one page.

According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still lose nearly 3 out of every 10 visitors that land on one of your web pages.

But we can help.

Read on to learn more about how you can lower your bounce rate and produce a higher lead conversion on your website.

Improve Your Written Content

You can improve your lead conversion by improving the quality of your written content.

How?

Enhance the readability of what you write. Consider who your target audience is and what they want to read.

Are your products and services geared toward a more sophisticated consumer? If that’s the case, you can write at a higher level. If your audience is new to the industry, you may want to consider a simpler approach.

Your web content should be easy for visitors to read and understand.

Create a Smooth Browsing Experience

To maximize the value of your website to your business, you must create a smooth browsing experience for visitors.

If you don’t, you risk losing potential clients, often in the blink of an eye.

According to Amazon, a delay of just one second would cost them $1.6 billion of sales revenue each year.

Although Amazon is a reputable leader in e-commerce, this statistic shows the tremendous impact slow load times can have on any business.

You can create a positive user experience for website visitors by spending time on web design and testing the front end. This way, by the time your website reaches the public, it has few glitches.

Users will want to browse other web pages if you make it easy for them to do it. Cut down your load times and watch your bounce rate go down with it.

Add Blog Content to Your Website

Blogs allow you to increase lead conversion while also improving search engine optimization (SEO).

By writing regular blog content, you generate interest in your website while also showing your reader you are an authority in your field.

To do this, spend time researching hot topics and other trends in your industry. What are some emerging areas in your field? Are there any unique issues posed by changes in the technology your clients use each day?

Your blog content should be relevant to your audience and provide them value. If you create well-written blog content that continually interests your readers, you can create a following over time.

Blog content also has a positive impact on your website’s SEO.

According to Axonn Media, a company with blog content has 434 percent more indexed pages–pages included in search engine results–than one that doesn’t.

Open External Links in New Windows

The external links on your website should be set to open in a new window.

If they open in the existing web browser window, your visitor is immediately taken to a new website. In short, they have “bounced” from your site and may not return.

However, when external links are set to open in a new window, you eliminate that risk. Your website remains open in its existing window and you avoid a user having to use the back button to return to your content.

Multiple back button clicks for a user can result in “back button fatigue”, according to UX Movement.

For example, if your user opens an external link that doesn’t open in a new window, they’re taken directly to the external website. Then, they may click one or more links on the external site.

If they decide they want to go back to your website, they may not be able to find it easily. Clicking the back button multiple times is tedious and load times on the external site may be slower than yours.

Mobile Optimization Matters

Your website should operate seamlessly across desktop and mobile platforms. From a user’s standpoint, it matters now more than ever before.

According to StatCounter, mobile web browsing surpassed the desktop for the first time in October 2016 when 51.3 percent of users accessed the internet through a mobile device, like a smartphone or tablet.

Mobile web browsing has been trending upward since 2009 when the study began. And with the continued advances in mobile web technology, it’s showing no sign of slowing down in the future.

As a business, focus on ensuring that users have the same experience on your website, whether they access it from their smartphone or laptop computer. Website optimization for mobile has never been more timely.

Wrapping Up: Improve Lead Conversion on Your Website

In today’s digital age, your website can be a potential client’s first (and only) impression of your business.

You need to make the most of this opportunity and send a positive message to that would-be client.

How can you do that?

Have a professional web design and fast load times.

But drawing a visitor to your website is only part of the process.

You need to decrease bounce rates and improve lead conversion to generate more interest in your business. More interest then creates higher revenues.

At MarketCrest, we have an award-winning team built to support your revenue goals. We’ll help your company grow and stand out from the competition. We’ll work with you to identify marketing opportunities and increase revenue.

Contact us today to learn how we can help your business develop a stronger web presence.

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail