If you’re a business owner, it’s important to make sure your Google Business Profile (formally Google My Business) is optimized. Why? Because your Google Business Profile is one of the first things potential customers will see when they search for your business on Google. And if your profile isn’t up to snuff, you could be losing out on valuable leads
Standing out online is tough – you’re up against more than 1.8 billion websites. That’s a lot of competition. So how can you stand out? How can you compete with all of those other sites to get the lion’s share of clicks (and the business that results from those clicks)? There are plenty of things you can start doing
Virtually every effective marketing strategy in 2021 includes having a proper internet presence. It’s just the way the world works. The problem is, there aren’t enough quality SEO services for small business proprietors out there. There is a common misconception that SEO only serves large clients, at the expense of the small businesses that really need the help. The marketplace is
Search engine optimization, or SEO, is part art and part science. It involves creating content for your website that’s optimized for search engines – but part of good SEO is optimizing your content for readers, too. Learning SEO basics isn’t terribly difficult, and it definitely pays off. So where do you start? SEO Basics: What You Need to Know About
Ninety-seven percent of consumers in North America read online reviews to learn more about a business. If you are not taking an active role in how your business is being perceived online then it’s time to start. Our clients agree that Reputation Management is vital to succeed online today. In this article, we have compiled helpful tips to help
Being a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified. How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card. The difference is, instead of
Website optimization is a necessity for businesses, organizations and every other entity with a web presence. Proper optimization and maintenance will guarantee your website functions as a meaningful marketing tool. Below, we delve into the basics of website optimization that will keep your website in tip-top shape. A website provides a positive impression that your business needs to make connections
Even as digital marketing has taken over the marketing world, nearly a quarter of all businesses still aren’t using social media or SEO. Without an intelligently structured marketing strategy, companies could be wasting time or valuable advertising dollars. If you’re not actively optimizing your website for search engines (SEO = Search Engine Optimization), you may need to hire an SEO
Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and
Looking to bring in more visitors to your website? Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo. But do you know the difference between on-site and off-site SEO? On-site SEO is the process of using mechanisms on your website to try
