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content marketing strategist
Content Marketing

10 Reasons Your Business Needs a Content Marketing Strategist

  Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and

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email metrics
Email Marketing

How to Use Email Marketing Metrics to Maximize Your Campaign ROI

Email marketing campaigns are a handy way of reaching out to potential clients.  Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year.  That’s a lot of potential for marketing. Still, a boxer’s punch is only as good as the length of their arm. Great

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2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media. Hermes

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10 Marketing Mistakes Your Business Can’t Afford to Make

  Some business mistakes are more costly than others. In the digital marketing world, there are at least 10 marketing mistakes that you simply cannot afford to make and still expect to achieve your revenue targets. Here are 10 huge mistakes to avoid. 1. You Don’t Have A Written Sales Strategy Make sure Marketing and Sales know the revenue target

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Why You’re Failing at Content Marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing? If you think you MIGHT

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What’s The Buzz About Content Marketing?

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend. Research is clear

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An Introduction To Marketing Automation

When looking for ways to improve marketing in your business, you may come across the phrase “marketing automation.” This term encompasses all types of software and techniques that enable you to automate your marketing tasks while personalizing efforts toward different groups of prospects to increase your chances of gaining conversions. As a manager of a small business or startup, you

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12 Trends Search Marketers Can’t Ignore With Their Content Marketing

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL

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