10 Reputation Management Tips From An SEO Expert

 

10 Reputation Management Tips From An SEO Expert

Ninety-seven percent of consumers in North America read online reviews to learn more about a business. If you are not taking an active role in how your business is being perceived online then it’s time to start.

Reputation management is vital to succeed online today. In this article we have compiled helpful tips to help you manage your online presence, respond and learn from and reviews, and discover how to use search engine optimization (SEO) to help your pages rank!

Let’s get started!

1. Create A Consistent Online Presence

In order to manage your online reputation, you need to BE online. Create accounts for your business that are applicable to your industry. These go beyond Facebook, Twitter, and Instagram (Though, you should have those too!).

Do some research to find popular sites in your industry. For example, if your business provides home services, consider creating an account on Houzz. Are you a B2B company that’s looking for hot leads? LinkedIn and LinkedIn Groups will become your kingdom.

Delve into the digital world and find your niche. Among the websites we’ve listed above, you can also create accounts on Pinterest, Flickr, and Vimeo. Keep in mind that not every industry will thrive on these platforms. Do some research of your own to find out if your business will be a good fit.

2. Make Social Media A Priority

Social media is no longer just for friends and family. Users are turning to social media to follow brands, learn more about a business, and of course, share their grievances with the world.

Platforms like Facebook and Twitter are replacing email complaints and comments. In fact, in the past two years, customer interactions on Twitter have increased 250 percent.

Reputation management begins with your customers. Respond to their comments, listen and always apologize.

Social media is an essential part of business today. These platforms are putting the user in your hand and encouraging engagement. All they expect in return is a response.

3. Don’t Ignore Google (Or Google My Business)

When it comes to reviews, Google should be one of your many areas of focus. With more than 3.5 billion searches made per day, you cannot afford to take a blind eye to your reviews.reputation management

Manage your online reputation on Google by claiming your Google My Business local listing and page. Manage your free listing directly, read and respond to reviews, and control your address, phone number, contact information, and photos.

An incredible 56 percent of local businesses have not claimed their listing. Be part of the proactive 44 percent that are taking reviews into their own hands.

Google reviews may be important but remember that Facebook, Yelp, and Foursquare reviews can be equally important. Tackle your reviews on every platform for the best results.

4. Reply to Every Review

You cannot expect to effectively manage your reviews if you don’t reply. Reply to each and every review, the good, bad, and ugly. Avoid defensive language and always be gracious and genuine.

Users seek out reviews to see what others are saying. When users stumble upon a negative review that has not been replied to, they’re only getting half of the story. Reply promptly and offer compensation and your sincerest apologies. Not only do you have the potential to win back a customer, your genuine response may sway a prospective customer.

Replies should always be conducted in a timely manner. A great rule of thumb is to reply within 24 hours Monday through Friday, and 48 hours Saturday and Sunday.

5. Encourage Customers to Review

Studies show that 84 percent of people trust online reviews as much as they trust friends.

Encourage your customers to leave reviews whenever your business completes a service.

Don’t be afraid to ask customers to leave reviews. If they’re thrilled with the service you’ve provided they’ll be happy to help.

A few clever ways to encourage reviews is to:

  • Ask in-person once service has been provided.
  • Include a link to leave a review on your monthly newsletter.
  • Make it easy to leave reviews by adding a “Leave Us a Review” button on your website.

Set internal goals every quarter to keep momentum and ensure that the number of your reviews never go stagnant.

6. Encourage Honest Reviews

Honesty is always the best policy. Everyone loves five-star reviews, but they should be earned, not just given.

Genuine, honest reviews are powerful tools for business. 

If you’re hovering around a 4 or 4.5 rating, don’t worry! 94 percent of customers said they’d use a business with a four-star rating and 68 percent claimed they trusted a business with a mixture of positive and negative reviews.

Encourage honest reviews of service and reply to every review.

7. Listen and Learn from Your Reviews, Even the Negative Ones

Reviews are windows into the services that you offer. Negative online reviews may be the byproduct of a bad day or peeved customer, but if you’re receiving consistent reviews mentioning a specific service or aspect of your business, listen!

Address any issues, be it customer service concerns or a specific employee complaint. Negative reviews are also an opportunity to build your brand. Genuinely apologize and offer compensation when it’s warranted.

What you don’t want to do is argue. Arguing a negative review is acceptable maybe one out of a hundred times… maybe.

One of the most popular “What Not To Do” examples is the now infamous Amy’s Baking Company.

On an episode of Kitchen Nightmares, Gordon Ramsay met Amy and Salomon “Samy” Bouzaglo, restaurant owners in Scottsdale, Arizona. Not only did they refuse to believe any of their negative reviews–literal dozens of reviews–they actively sought them out and argued each one.

The episode and its subjects were so abrasive and unmanageable, focusing on each negative review as though it were a personal dig, it led to eventually closing their doors permanently.

If there was ever a cautionary small business tale about the importance of reputation management, it’s that one.

8. It’s Never Too Late to Apologize

Everyone has bad days, sometimes there are fires that you just can’t put out. If your business finds yourself on the wrong side of service, own up to it and apologize.

A genuine apology goes a long way online. Some customers may even respond with gratitude and understanding.

Apologize and offer compensation if you feel that it is warranted. Compensation can turn angry customers into satisfied ones. On platforms like Facebook and Google, the user may even edit their review to add a star or two and an extra line.

Customers check reviews before choosing a business. If they find a negative one, a genuine apology may be the deciding factor.

9. Don’t Stoop Down to “Trolls”

Negative reviews are almost a guarantee, especially once your business expands and has a few years under its belt. While there is a protocol when it comes to negative reviews, many businesses fail to anticipate are “trolls”.

A troll is internet slang for someone that consciously tries to stir up the pot by posting rude, inflammatory comments online.

If your business has the misfortune of being plagued with a troll or two, don’t panic, but act quickly. Don’t hesitate to block someone who is obsessively commenting, reviewing, or spreading rumors about your business.

The most important lesson is to not stoop to their level. Delete the comments, attempt to assuage the review, but do not fight back. If you reply with a vengeance, you’re only pouring more fuel to the fire.

10. Invest In Reputation Management

Reputation management is a round-the-clock job. The only downside to social media is that there are no “off” switches. Comments and reviews can come at any hour of the day, any day of the week. An upset or frustrated customer doesn’t take the day off.

As a hardworking business, you may not have the time to respond to each comment, every review, positive or negative. Crafting response after response takes a lot of time and energy. Enlist a trusted member of your team to help carry the load, or hire someone specifically for the role. Reputation management should never be left and forgotten. Have an active role online and you will control what is being said about your business.

Don’t be afraid to outsource the job with a third party reputation management source. Reputation management programs vary depending on your needs. While most are integrated with social media to monitor mentions and delete inappropriate comments, others have a more web-based approach to reply to messages and negative comments on posts or blog articles.

Trust us, it’s worth a little time and money.

Need A Helping Hand?

Reputation management will never be a “one and done” solution. It requires marketing expertise, hands-on management, consistent online content, and a whirlwind of patience.

Sometimes, you just don’t have time. That’s where we come in!

MarketCrest is an in-house marketing company that offers everything from SEO and web development to Pay-Per-Click (PPC) and content marketing.

Sign up for an hour of free marketing consultation with an expert. Our award-winning team has helped local businesses and large corporations alike take control of their digital presence.

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10 Ways a Digital Marketing Company Benefits Your Business

digital marketing companyThe online market is saturated, and online advertising channels are overflowing with competition. This is why hiring a digital marketing company is in your best interest.

Better marketing helps you get more attention and more traffic, convert that traffic into leads and sales, and establish relations to keep people coming back for more of your service and products.

Specifically targeting and enticing your potential customers based on their preferences and readiness to do business with you is an amazingly effective tool for business growth, but hard to do without professional help.

Let’s take a closer look at the benefits.

1. Digital Marketing Lets You Tackle the Giants

Marketing is no longer only for the huge corporations with massive marketing funds. In fact, digital marketing helps level the playing field, letting smaller businesses more easily compete against bigger enterprises for their share of traffic.

You can acquire the marketing firepower and ability to make big sales which were until recently only available to big corporations.

You no longer need a call center or local branches and physical stores across the world to target different areas and niches.

2. Digital Marketing Company Cost Efficiency

Cost efficiency is the name of the game when you’re marketing a small business or startup. A digital marketing company provides better results at an affordable cost.

With so many channels and direct traffic driving, your cost-per-lead rate will stay low while sales increase.

3. Higher Conversion Rates

Online marketing success is typically measured by the percentage of incoming traffic that leads to sales, subscriptions, or service leads. Traffic that doesn’t convert to closed deals is worthless and a waste of marketing efforts.

This is why you must prioritize optimizing and streamlining your marketing campaigns to generate more conversions.

Establishing good traffic and communication via Search Engine Optimization, email marketing, and social media advertising for higher conversion rates can be very complicated without hiring a digital marketing company.

4. Increased Revenues

The increased traffic and conversion rate a digital marketing company can provide will grant you plenty of profitable benefits and growth potential, due to higher revenues.

According to this Google study, revenue growth predictions for companies with solid online marketing strategies is 2.8 times that of companies that don’t.

Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those which do not.

With a stronger profit growth potential from digital marketing, the chances of a smaller enterprise’s business expansion are 3.3 times better. This unlocks more opportunities for hiring and investing.

5. Reach Your Targeted Audience

Unlike traditional advertisement channels, internet marketing lets you target and reach out to specific audiences continually, and handle direct engagement to boost chances of success.

This channel of interaction also lets you know what your customers want, what they like about your business and what they don’t. You can develop a better relationship with your customers and gain their loyalty to your growing enterprise.

6. Digital Marketing is a Vast Platform

Not only is mobile web usage overtaking traditional web usage now that almost everyone has a smartphone, but the “Internet of Things” is also becoming a reality.

The Internet of things is a global network of integrated devices such as tablets, household appliances, gadgets, and much more – all interacting via the Internet. Not only is it high time to adapt to a primarily mobile web, but plan to ensure the future of your business by preparing the integration into this network and its potential to reach people everywhere.

A task like this is best left to a digital marketing company.

7. Solid Marketing Strategies Build Your Reputation

The generation of targeted traffic is the biggest source of digital marketing power because it lets you reach people who are already interested in your product or service and ready to look closer or even close a sale.

Maintaining a good relationship with them by delivering as promised and thus building trust will boost the conversion into regular paying customers who keep coming back for more.

Satisfied customers refer others to your business and increase your brand reputation if you do well you can even go viral and expand your reach at amazing speed.

8. Earning and Maintaining Trust

In today’s marketing world, focus has shifted toward social profiling and personalized interaction between business and customer.

People are more likely to trust information they get from someone they know. Organic testimonials from genuinely satisfied customers spread awareness and a good reputation for your brand.

By building trust with customers, the wider audience will grow to trust you more and draw more attention to your business.

9. Great CTA Design Means Higher Conversion Rates

A good digital marketing company will know the most efficient strategies to entice people and inspire desirable action to do business with you.

A good sales funnel, together with the trust you’ve built, will increase conversion rates.

The website visitor is still in control of conversion to sales or leads, not in any way compelled to initiate a transaction, but smart calls-to-action designed by digital marketing companies will make them more inclined to proceed.

A great call-to-action must deliver and entice visually and psychologically, and be efficient from a software perspective. This is what gets people excited to buy, like, download, or sign up to your business.

The innovative design of buttons and forms provided by a digital marketing company are optimized for this.

10. Let Your Business Continue to Thrive

The market is always growing and transforming, and marketing is required to be able to compete for survival.

If you don’t catch people’s eyes, you don’t get traffic, and your business will fail.

If your traffic doesn’t convert to profit, your business will fail.

If sales don’t convert to referrals and regular customers, your business can’t grow.

What you need is highly targeted traffic and a clever sales funnel that leads them to a purchase. This is what ensures survival for your business.

Do You Want a Digital Marketing Company?

If you’re looking for a digital marketing company to help grow your business, we offer a free consultation.

If you have further questions, contact us here.

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MarketCrest, LLC Wins a Vega Digital Award and MarCom Award

MarketCrest, LLC Wins Vega Digital Award and MarCom Award

Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards and is proud to announce that the McKinney,TX based marketing agency scored wins on both submissions.

 

MarketCrest is a boutique digital marketing agency in the Dallas area that manages marketing strategy and delivers campaigns for companies across 5 states and internationally.

 

Previously this year, MarketCrest won two Hermes Awards and two dotCOMM Awards for work completed for and with valued clients. With the addition of the new MarCom Award and Vega Digital Award, MarketCrest now has six 2017 awards that validate their commitment to delivering excellent work.

 

The MarCom Awards is a competition “seeking the brightest, most radical and revolutionary creatives who are rocking the marketing and communication industry,” honoring only those who “communicate boldly and brilliantly through planning, design and writing.”

 

MarketCrest submitted an eBook titled The Autodesk Industry Report to the MarCom Awards which was planned, designed and written for their client, HingePoint, a Dallas based consulting and development services firm.

 

MarketCrest won a Gold Award for the submission, in the category of Digital Communication and subcategory of eBook, and was named a winner alongside companies like: Adobe, Hilton, Nationwide Insurance, Honda, Johnson & Johnson, and IBM.

 

The Vega Digital Awards is a competition providing “international recognition for established professionals” and is “a launch pad for showcasing talent,” with 200+ categories and three winning levels:  Canopus, Centauri, and Arcturus.

 

A case study on the MarketCrest website was submitted to the Vega Digital Awards. The case study highlights the objectives, goals and results of developing and designing a website for their client GreenLeaf Industries, a custom plastic injection molding company.

 

The case study was awarded an Arcturus Award in the category Website Development and Results and subcategory of Manufacturing. The case study stood against submissions by other marketing and creative agencies for brands such as: TEDx, eBay, LG, Nike, Jaguar, Dell, Frito Lay, Game of Thrones, and Star Wars: The Force Awakes.

 

About MarketCrest:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

https://marketcrest.com

 

 

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MarketCrest Collaborates With Local University For Online Marketing Studies

marketcrest logo

McKinney, Texas based,  MarketCrest has joined up with The School of Media & Strategic Communications at Oklahoma State University to provide students with the chance to receive college credit by getting internships in online marketing.

The university states that college students have a hunger and strive to learn and use those skills in real life experiences. Internships are a great way for students to use their skills and learn more from their superiors in the workforce. College students want to be molded into what the company needs or wants for internship positions. Those in Stillwater that are interested, can learn more about the program at http://media.okstate.edu/about/our-mission.

Scott Berry of MarketCrest says, “This is the second consecutive semester that MarketCrest has collaborated with Oklahoma State and their intern program. We have been extremely impressed with the work ethic and talent of the OSU students. Our program at MarketCrest is a bit unique in that we insist on paying our interns for their work. We think it sets the tone that creativity and hard work is rewarded. We also ensure that a large portion of their work ends up customer facing.

Micah and Alexandra’s work, from this semester, is present in press releases, blog articles, infographics and slide decks for clients in 3 different states across the U.S.! Both made outstanding contributions during their engagement and will make fine team members when they join the workforce after college. It should be noted that OSU does a good job preparing and coaching their students to be successful in their assignments.” More about the company services can be found at https://marketcrest.com/marketing-services/

Interns receive college credit, samples to add to their resume and portfolio’s, exposure to what they might be looking for in a future job. With Strategic Communications being such a broad major, SMSC classes have been able to give students a number of skills in a little bit of everything in the communications field.

Those skills include Adobe PhotoShop, Illustrator, InDesign, AP Style, Garageband, Final Cut Pro X, iMovie, Microsoft Office, public speaking, WordPress, Social Networking, Customer Service, Event Planning, leadership, editing, and others.

Micah Moore, a past intern, states, “I enjoyed a lot about the internship. One of the things I enjoyed the most was the people. My supervisor was always really helpful. He taught me a lot about many different aspects of a Marketing/PR company. He always asked me what I wanted to work on and learn more about. This showed me how important it is to enjoy the people you work with. The employees make the company what it is. I got very blessed to have a great supervisor. I also enjoyed the freedom and flexibility of the job. Being able to schedule my own work hours was amazing. I know this is rare especially for a first job, but it was a good experience.” Other testimonials about the team can be found at https://marketcrest.com/testimonials/.

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Contact MarketCrest:
info@marketcrest.com

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