Marketing Strategy Archives - Page 2 of 2

Marketing Consulting

10 Ways a Digital Marketing Company Benefits Your Business

The online market is saturated, and online advertising channels are overflowing with competition. This is why hiring a digital marketing company is in your best interest. Better marketing helps you get more attention and more traffic, convert that traffic into leads and sales, and establish relations to keep people coming back for more of your service and products. Specifically targeting

December 14, 2017

Content Marketing

10 Reasons Your Business Needs a Content Marketing Strategist

Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and

November 14, 2017

10 Marketing Mistakes Your Business Can’t Afford to Make

Some business mistakes are more costly than others. In the digital marketing world, there are at least 10 marketing mistakes that you simply cannot afford to make and still expect to achieve your revenue targets. Here are 10 huge mistakes to avoid. 1. You Don’t Have A Written Sales Strategy Make sure Marketing and Sales know the revenue target

November 24, 2016

5 Signs Your Business Is Ready For Marketing Automation

Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and

September 30, 2015

The Value of Persona Development & List Segmentation

B2B Marketing Techniques: Yes, investing time in persona development and list segmentation is worth it. Two of the most influential ways to market your business include implementing the techniques of persona development and list segmentation. Not only do these practices help to efficiently identify your target market, but they help business owners and CEOs determine the most effective strategies for

January 16, 2015

How to Execute a Price Increase

Managing the process of implementing a periodic price increase can be “harrowing”, but it should be a normal part business life. All too often though, we see increases deployed with mixed results. The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of

July 29, 2014

FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL

September 30, 2013