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How the Coronavirus should alter your marketing strategy
Digital Marketing

How The Coronavirus Should Alter Your Marketing Strategy

COVID-19 is going to change how all of us live, work and run businesses for a while. In fact, most businesses will be impacted, and many businesses will suffer greatly. Almost immediately the stock market plummeted and record number of people applying for unemployment. Business owners are already cutting costs and, as usual, marketing is often the first to go.

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annual marketing plan
Marketing Consulting

The Ultimate Guide to Creating Annual Marketing Plans for Your Business

Marketing is an important part of any business. Business owners that spend time investing in marketing should see everything they’re doing as an investment in overall business growth. Knowing that marketing is important is simple, but putting together a cohesive annual marketing plan is easier said than done. If you want to know how to start looking at marketing as

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website marketing strategies
Marketing Strategy

The Ultimate Guide to the Best Website Marketing Strategies

Running a business has always required a solid marketing strategy, but this is the Information Age – and now, marketing takes place on more levels than ever before. If you want your business to succeed, you need a strong online presence that follows the most cutting-edge website marketing strategies. The Ultimate Guide to the Best Website Marketing Strategies Your digital

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How to Get Started with Digital Marketing
Content Marketing

How to Get Started with Digital Marketing

  What is Digital Marketing? Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio,

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10 Social Media Marketing Tips For Small Business Owners
Marketing Automation

10 Social Media Marketing Tips For Small Business Owners

The transition from using social media as a hobby to a business platform was a difficult transition for professionals. It was like business owners woke up one day to find out they had another HUGE item on their to-do list. But we as humans and entrepreneurs adapt. Unfortunately, so do the ways social networks work. If you looked at a

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digital marketing company
Marketing Consulting

10 Ways a Digital Marketing Company Benefits Your Business

The online market is saturated, and online advertising channels are overflowing with competition. This is why hiring a digital marketing company is in your best interest. Better marketing helps you get more attention and more traffic, convert that traffic into leads and sales, and establish relations to keep people coming back for more of your service and products. Specifically targeting

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content marketing strategist
Content Marketing

10 Reasons Your Business Needs a Content Marketing Strategist

  Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and

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10 Marketing Mistakes Your Business Can’t Afford to Make

  Some business mistakes are more costly than others. In the digital marketing world, there are at least 10 marketing mistakes that you simply cannot afford to make and still expect to achieve your revenue targets. Here are 10 huge mistakes to avoid. 1. You Don’t Have A Written Sales Strategy Make sure Marketing and Sales know the revenue target

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5 Signs Your Business Is Ready For Marketing Automation

  Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and

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The Value of Persona Development & List Segmentation

B2B Marketing Techniques: Yes, investing time in persona development and list segmentation is worth it. Two of the most influential ways to market your business include implementing the techniques of persona development and list segmentation. Not only do these practices help to efficiently identify your target market, but they help business owners and CEOs determine the most effective strategies for

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