Blog

Why Inbound Marketing? What exactly is it, and what is the ROI?

We think it is time to dedicate a few posts to Inbound and Marketing Automation as MarketCrest is involved in an increasingly large amount of conversations about the purpose and value of modern marketing. For many companies, Inbound/Content Marketing and tools like HubSpot, Pardot, Marketo and SharpSpring are becoming the Go To Marketing strategy for B2B marketers. In this post,

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Is It SEO verses Content Marketing ?

This is another one of our all-time favorite posts. Neil is a beast and we had to share it with you: Why SEO Is Actually All About Content Marketing There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each

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The Value of Persona Development & List Segmentation

B2B Marketing Techniques: Yes, investing time in persona development and list segmentation is worth it. Two of the most influential ways to market your business include implementing the techniques of persona development and list segmentation. Not only do these practices help to efficiently identify your target market, but they help business owners and CEOs determine the most effective strategies for

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL

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