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inbound marketing strategy
Content Marketing

Inbound Marketing Strategy for the Legal and Home Services Industries

If you have a legal or home services business, you want leads. Not just any leads, though — you need to reach the people who want to buy your products and services. You could spend lots of money on online or traditional media advertising… or, if you want to zero in on your target audience, you could develop an inbound

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What to Check for When Performing Website Optimization
Content Marketing

What to Check for When Performing Website Optimization

Website optimization is a necessity for businesses, organizations and every other entity with a web presence. Proper optimization and maintenance will guarantee your website functions as a meaningful marketing tool. Below, we delve into the basics of website optimization that will keep your website in tip-top shape. A website provides a positive impression that your business needs to make connections

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MarketCrest Donates to St Jude's Up All Night Event
Content Marketing

MarketCrest, LLC Helps Sponsor OSU’s Up ‘Til Dawn Event Benefiting St. Jude’s

MarketCrest, LLC, a consulting, search engine optimization (SEO) and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s.   The event is a philanthropic student-lead and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s Research

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content marketing strategist
Content Marketing

10 Reasons Your Business Needs a Content Marketing Strategist

  Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and

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MarketCrest, LLC Wins Vega Digital Award and MarCom Award
Award

MarketCrest, LLC Wins a Vega Digital Award and MarCom Award

Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards and is proud to announce that the McKinney,TX based marketing agency scored wins on both submissions.   MarketCrest is a boutique digital marketing agency in the Dallas area that manages marketing strategy and delivers campaigns for companies across 5 states and internationally.   Previously this year, MarketCrest

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email metrics
Email Marketing

How to Use Email Marketing Metrics to Maximize Your Campaign ROI

Email marketing campaigns are a handy way of reaching out to potential clients.  Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year.  That’s a lot of potential for marketing. Still, a boxer’s punch is only as good as the length of their arm. Great

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Rachel Thomas Celebrates Employment Anniversary
MarketCrest News

Marketing Coordinator at MarketCrest, LLC Reaches One Year Anniversary

  Marketing Coordinator, Rachel Thomas, Reaches One Year Anniversary at MarketCrest, LLC MarketCrest, LLC has some exciting news to celebrate! This week, Rachel Thomas, reached her one-year milestone as Marketing Coordinator.   MarketCrest, LLC is a boutique marketing firm that specializes in digital marketing, including: consulting, marketing strategy & research, search engine optimization, social media marketing, paid and unpaid promotions,

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off site seo
Marketing Services

How to Use On Site and Off Site SEO for Lead Generation

Looking to bring in more visitors to your website? Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo. But do you know the difference between on-site and off-site SEO? On-site SEO is the process of using mechanisms on your website to try

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Why You’re Failing at Content Marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing? If you think you MIGHT

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What’s The Buzz About Content Marketing?

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend. Research is clear

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