Marketing Coordinator at MarketCrest, LLC Reaches One Year Anniversary

 

Marketing Coordinator, Rachel Thomas, Reaches One Year Anniversary at MarketCrest, LLC

Rachel Thomas Celebrates Employment Anniversary

MarketCrest, LLC has some exciting news to celebrate! This week, Rachel Thomas, reached her one-year milestone as Marketing Coordinator.

 

MarketCrest, LLC is a boutique marketing firm that specializes in digital marketing, including: consulting, marketing strategy & research, search engine optimization, social media marketing, paid and unpaid promotions, content creation (blogs, videos, web-copy, press releases, case studies, ebooks, etc.), web design, lead generation and more.

 

The role of Marketing Coordinator duties includes management of the agencies team of copy-writers and oversight of all content marketing strategy and creation.

 

Thomas, a University of North Texas graduate, has a bachelor’s degree in Strategic Communications and minors in Marketing and Social Science.

 

Her educational background, sharp and creative mind, and ability to flourish customer relationships makes her excel in the position.  

 

“My time at MarketCrest has been invaluable to me because I have been able to experience extreme personal and professional growth, while simultaneously playing a huge part in the growth of the company, said Thomas.

 

Since hiring Thomas, MarketCrest’s revenues have more than doubled.

 

The company growth has included acquiring office space, hiring more full-time marketing staff, gaining incredible clients, and winning 7 national marketing awards in 2017 alone.  

 

About MarketCrest, LLC:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

For more information please call (469) 661-1040 or visit the website at MarketCrest.com

 

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Beginner’s Guide: How Does Pay Per Click Work?

how does pay per click work

No matter what size your business is, you’ve got to be online. Beyond a website, beyond a blog, online advertising is essential to online success.

It’s a wild and crazy world online and you need to have skin in the game to make it. Google ad revenue for the U.S. alone is on track to reach over $26 billion.

As a smart business person, you know that it’s all about quality and not quantity. There’s no point in throwing a lot of money into online advertising without a plan.

Pay per click is the way to go. How does pay per click work? Keep reading while we go over how to take your business to the next level with this important tool.

Pay Per Click Definition

Before we answer how does pay per click work, we need to understand what it is. There’s a reason why it’s every online advertiser’s go-to tool.

There are two main types of online attention – organic and paid.

Organic reach happens when a potential customer comes across your ad or site by themselves. Paid, the type we’re focusing on is when you bid to get your ad posted in places where potential customers will see it.

As you know, it’s not enough for a customer to just see your ad. You’ve got to get them in the door.

With pay per click, you get the ad in front of the customer but only pay when your ad is clicked. It’s efficient and effective.

But how does pay per click work? There’s a lot to it but you’re on your way to being an expert.

Bidding and Placement

The first step is to create the ad that best targets your future customer. You’re going to center it around a keyword.

A keyword is a word or phrase that research shows customers are looking for. Once you’ve lined up your ad with a keyword, you bid on placement related to the keyword.

That bid allows your ad to show up in the advertising section that most search engines have at the top. That gets you a lot of eyeballs and, with the right keyword, a lot of clicks.

Different Types of PPC

You might think Google is the only PPC game in town, but you’d be surprised at the variety of campaigns you can run.

Google is the biggest game in town – and extremely popular. It’s easy to see why – it’s extremely versatile.

Google allows you to not only run ads on their search engine, like in the previous example but on private websites as well. That’s a huge amount of potential customers!

Another surprising PPC option? Facebook. Only the foolish count Facebook out of the PPC game.

With two billion active monthly users, you can’t ignore that potential pool of customers. The price is nice, too. Advertising on Facebook isn’t as expensive as on Google, Bing, or other search engines.

Have you ever shopped online and seen the product you looked at turn up in almost every ad afterward? That’s called retargeting, another effective PPC campaign technique.

The Right Keywords

The beginning and end of your PPC campaign need to focus on the right keywords. They’re the key to your success.

How does pay per click work together with keywords to increase your targeted reach? Here’s how:

Use a tool (Google AdWords is the biggest player in the game) to discover trending keywords. Find which ones match your company’s goals.

Craft your company’s landing page, website, blog, and any other material to work with your selected keywords. (Here’s where an SEO website expert can really help.)

Build your ads around your chosen keywords. This ensures your ads will rise to the top.

You’ll work hand in hand with search engines to find the best placements, get your ads in front of the right customers, and get them clicking.

How Does Pay Per Click Work With Your Budget?

To get the most bang for your buck, there are a few things to consider. First on the list is the cost of your chosen keyword.

Certain keywords cost more than others. It all depends on what your customers are searching for.

It’s a safe bet that commonly searched for words, like “mortgage” or “car insurance” will cost a lot more than obscure words, like “pickled eggs”.

PPC Ad Examples

Beyond that, you can install an automatic off switch. Using Facebook ads as an example, you can set up a Facebook PPC campaign to use only a certain amount of money.

Facebook allows you to set a daily or even a lifetime limit. If you give Facebook a daily limit of $10, once that money is spent, it turns off your ads.

You can get your first glimpse of the effectiveness of ad this way.

Let’s say you set a lifetime limit of $100 on an ad. You program the ad’s lifetime to be around a month.

If your $100 is used up in a week, that’s good news and bad. The good is that you’ve got an effective ad on your hands and lots of people are clicking! The bad is that you might have to spend more money.

If those clicks lead to conversions, though, the PPC campaign pays for itself.

Putting It All Together

Still asking how does pay per click work in the real world? Here’s a step by step breakdown to give you an idea of how it all comes together.

The Campaign: This is your first focus. Figure out what you want your ad to be about. Who’s your audience? What goal do you want to achieve?

Keywords: Choose keywords that work with your ultimate goal but are still effective.

Ads: Combine your goal with your keyword to create a compelling and effective ad

Stick the Landing: Wherever you drive your customers, make sure the page is optimized for conversion. Get them to see your ad, click on it, and convert.

Call the PPC Pros

Now that you’ve got the basics under your belt, hopefully, we’ve answered most of your questions about how does pay per click work.

Need a professional to guide you through the entire process? That’s what we’re here for!

Call us at Market Crest to get a free hour of consultation today!

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Online Marketing Company, MarketCrest Participates in Ribbon Cutting Event

MarketCrest Ribbon Cutting Event McKinney, TX

MarketCrest, LLC an online marketing company located in the Historic Downtown McKinney Square participated in a ribbon cutting and grand opening event on March 9, 2017 to celebrate their new offices.

The event was hosted by the McKinney Chamber of Commerce of which MarketCrest is a member.

With several dozen Chamber members in attendance, as well as MarketCrest staff, family and friends, the 105 S. Tennessee St. event was full of energy and excitement.

“I’m glad that you were able to come and celebrate with us. It’s a big deal, to be joining the historic downtown community.” said MarketCrest CEO, Scott Berry.

The company’s expansion created a need for a new office space and MarketCrest was officially relocated to the Historic Downtown McKinney, TX Square in November of 2016.

The Ribbon Cutting event, hosted by the Chamber of Commerce, was simple and elegant, yet celebrated everything that MarketCrest has accomplished in its growth and new location.

A rooftop champagne toast and lunch finished out the celebratory day, but for now, it’s back to business in the new MarketCrest office.

As an online marketing company in McKinney, MarketCrest provides marketing consulting and services such as content creation, SEO, PPC, website and social media management. The firm works primarily in the small business and legal fields.

MarketCrest also provides marketing consultation for start-ups associated with The Werx in McKinney, TX.

In addition, on April 11th, Scott Berry will be part of the panel for a Competitive Edge Business Seminar “Optimizing Your Online Brand” which is hosted by the Chamber and located at the Holiday Inn & Suites in McKinney.

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Boost Pay Per Click Conversions By Avoiding These 4 PPC Mistakes

PPC Pay Per Click MistakesIf you ‘d like to get pay per click traffic, you need to know about the most common errors businesses make– and how to avoid them. Avoid PPC mistakes here!

Anyone with an online presence knows that traffic matters. We’re living in a world with 3.5 billion internet users. That’s a lot of eyes.

Internet advertisements expose your product to more people and generally create more sales. It’s a simple concept, but one that gets mishandled all the time.

When most people think of increasing traffic, they’re looking to build their organic traffic. And, rightly so. It’s a great strategy to attract potential leads, and SEO is too important to ignore.

We’re not talking about SEO though. Most web focused businesses already have a decent SEO strategy, even if there is always room for improvements.

Pay per click ad campaigns can drive high value visitors with the greatest likelihood to convert. Make the most of your pay per click ads by avoiding these common mistakes. 

Our focus is on how bungled most pay-per-click campaigns are.

In 2014, 10 percent of surveyed companies said they planned to increase their PPC budget for the upcoming year. The rest of those businesses misread the market.

Seventy percent of surveyed businesses ended up increasing their PPC budget in 2015.

We think this increase in spending is likely related to the growing number of mediums allowing businesses to get pay per click traffic. It’s a good thing for smart advertisers and a bad thing for naive ones.

Not only did most companies not see the PPC success coming last year, but now they have to catch up with new and ever evolving platforms. It’s not going to be a smooth few years for small businesses without the large budget to adapt.

So we’re stepping in, so we can champion for the little guy. We’ve broken down the two biggest mistakes we see that prevent people from getting pay per click traffic.

You Aren’t Using Mobile to Get Pay Per Click Traffic

Mobile traffic represents 51 percent of our digital media consumption daily, yet some people still choose to ignore it.

Don’t be one of those people.

In fact, in 2015 Google disclosed that mobile searches had outpaced desktop searches on its platform.

Another study showed mobile platforms make up an estimated 58 percent of U.S. online searches.

The shift in users device preference means businesses either adapt or suffer. The number of resources you’re putting into mobile ads per year needs to increase drastically.

We’re seeing more and more studies come up with numbers supporting mobile’s ability as an advertising platform. An astonishing 93 percent of people who use a mobile device for research go on to make a purchase.

That’s an unheard of percentage. Conversions are what make pay per click campaigns worth running, and with mobile, they’re easier than ever to come by.

The results of a Flordia law firm provide substantial proof to any doubters that these studies aren’t one-off anomalies.

When the law firm increased mobile ad bids by 25 percent their conversion rate tripled, their click through rate increased, and their cost per click decreased. New customers also increased by 149 percent.

That’s an increase in business and a lowering in cost across the board. You don’t even have to question why this works so well for small business, just understand the results and climb aboard.

Confusion About Keyword Targeting

Keywords are important. So important that we’re using them right now in this article.

Pay Per Click and Keyword mistakesPeople don’t realize that your keywords and how you apply them are the fundamental basis of your marketing. Everything goes through a search engine, and your ad success is going to depend greatly on what people are searching for.

You have two basic choices when choosing keywords, short-tail, and long-tail.

The highest Google AdWords bid on a keyword is for “best mesothelioma lawyer,” at $935.71 per click. That’s a short tail keyword and an unheard of price for a small business budget.

There’s just no way to compete with companies like Progressive or Geico, but you don’t have to.

Long-tail keywords cost significantly less than short-tail, and also help target customers likely to purchase your products.

That’s the easy part, though. Once you’ve established a keyword you must know how to use it.

We feel that half the battle to using keywords correctly has to do with budgeting.

Championing what’s called a “broad match.”

It’s a feature that displays ads based on keywords that are similar to your desired text string. If your keyword is “black sweatshirt,” and someone searches for “black sweatpants,” your ad could still appear.

Bing Ads has reported companies receiving as much as 57% of their total impressions and 43% of their clicks through broad match.

That’s a great statistic for those with money to burn on failed conversions. People will be less likely to purchase sweatpants if they were searching for a sweatshirt.

Instead, try out phrase match and negative match targeting.

Phrase match only shows your ads if the search incorporates your keyword. Our example “black sweatshirts” ad would appear in a search for” buy black sweatshirts,” but not “buy black sweatpants.”

Negative matching allows you to exclude keywords altogether. For example, when people searched “red sweatshirts,” you could exclude your ads from appearing.

In theory, these keyword options will make sure you only pay for ads that target your demographic.

Not targeting better ads  – Google allows businesses to use customer email addresses 

Create lists with the Google Display Network that tell the platform what ads to serve based on specified criteria. Customers who have added an item to their shopping cart in the past thirty days can be specifically targeted with unique ads.

Health food service, Julian Bakery, saw a 35 percent increase in conversions using Google Display Network.

Avoiding cross-matched target ad groups can further this success. Try to target the most specific demographics you can without overlap to save money and increase conversions.

Small business will never be able to go shot-for-shot with massive corporations. This doesn’t mean we’ll fail, only that our pay-per-click strategies need to stay savvy and mistake free. Keep in mind these two mistakes and take steps to avoid them to watch your traffic grow.

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MarketCrest Hires Rachel R. Thomas as Marketing Coordinator

MarketCrest, a McKinney, TX based marketing firm which focuses on online and inbound marketing, expands company by hiring a Marketing Coordinator, Rachel R. Thomas.

PLANO, Texas (PRWEB) September 20, 2016

Rachel R. Thomas, a former University of North Texas student, has joined the MarketCrest team as the new Marketing Coordinator. Working alongside M. Scott Berry, Founder and President of MarketCrest, Thomas is helping deliver online marketing strategies, consultation, and content to existing clients, as well as helping take on new clients.

MarketCrest, a McKinney, TX based marketing firm focusing on creating revenue for businesses through inbound and online marketing strategies, operates in five states. With a growing business and a need for a larger team, MarketCrest has decided to expand its marketing team in order to cater to new clients as well as fulfill their clients’ specific needs.

Thomas, with a B.A. in Strategic Communication and minors in Marketing and Social Science, brings new opportunity and insight to MarketCrest through expertise in social media management, PR content, marketing strategies and other online marketing services. Having graduated from the accredited and highly awarded Frank W. and Sue Mayborn School of Journalism, Thomas says that she is “ready to kick-start her career and [is] excited to work for a company with high standards and client satisfaction.”

Founder, Scott Berry is looking forward to the future of MarketCrest as it continues to grow and succeed. With MarketCrest already offering consultation services, search engine marketing, content production, social media strategy and management, branding, website development, case studies and more, it is guaranteed that the future of the company will be profitable and promising.

“With the addition of Rachel to the team, it is going to allow MarketCrest to expand into new verticals and support our already growing SEO and Content Marketing business,” Berry said.

To learn more about the MarketCrest team or services provided get in touch with Marketing Coordinator, Rachel R. Thomas at rachel@marketcrest.com

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14 Questions You Might Be Afraid to Ask About Social Media Advertising

Questions about Social Media by MarketCrest

Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.

If you have never used it before, it can be hard to get to grips with it.

You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.

Here are just a few you might want answers to.

Which Social Media Platforms Should I Use?

The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.

What Are Facebook Ads?

You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.

You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.

What Is the Difference Between a Facebook Ad and Promoted Post?

Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.

Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.

Do I Need a Facebook Page to Advertise on Facebook?

You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.

However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.

Which Facebook Ads Perform Better?

When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?

The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.

 

What Other Platforms Should I Use?

Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.

What Is Remarketing?

Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.

How Much Does Social Media Advertising Cost?

Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.

Do I Really Need to Pay for Social Media Promotion?

You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.

Can I Use My Credit Card to Pay?

Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.

Can My Marketing Agency Manage My Ads?

You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.

How Do I Work Out the ROI on My Ads?

Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.

How Do I Make Sure I’m Reaching the Right People?

Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.

When Will I See Results from Social Media Marketing?

A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.

How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.

If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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What Is SEM And Is It Right For Us?

SEM what is it white

Attracting visitors to your site is absolutely necessary, but it’s harder to do than you might think. As search marketing becomes more and more widespread, your competition is increasing every day. What’s more, small companies have different challenges than big companies—and it isn’t easy for either one.

When someone types a word into a search engine, sees a page listed from your site, and clicks through to visit your site, you have attracted a searcher. If you do nothing at all, searchers might still find your site. To maximize the number of searchers coming to your site, however, you must take specific actions to attract visitors to your site, otherwise you risk invisibility. This is what SEM (SEO & PPC) is all about—overcoming invisibility.

What is SEM?

The process of search marketing is called SEM (search engine marketing). Essentially there are two different types of search with which marketers are concerned. These types of search are unpaid search and paid search, often called pay-per-click (PPC).

The process of paying for search involves paying for advertising that show up on the top or the side (and sometimes the bottom) of the Search Engine Results Page (SERP). This type of search marketing is called paid search because the advertiser pays the website hosting the advertising money every time someone clicks on an advertisement.

Display advertising has been around for ages, so why has a newcomer such as paid search been outselling it since 2003? For the same reason that cowboys wear spurs: because they work. Paid search is thought to be more like direct-response advertising than display is, and direct-response advertising is thought to work.

Search advertisers believe that customers who see their ad soon after they have evidenced interest by searching for some topic will be more responsive. They regard seeing a display ad as a passive experience, often devoid of intent or even interest.

What are the Benefits of SEM?

  1. SEM connects qualified leads directly with your business.
  2. Strategy changes based on results are much easier to put into action, businesses are able to stretch money further when digital marketing is working effectively.
  3. Any size business can see revenue increases for a fraction of traditional advertising budgets.
  4. Search engine marketing is a more scalable way to reach customers than outbound marketing.
  5. Results are easy to track and thus measure ROI.

What is SEO?

The unpaid type of search is known as organic or natural search and the process of getting ranked “naturally” is known as search engine optimization (SEO). This SEO process involves an understanding of what is known as a search algorithm. An algorithm helps the search engine decide which pages come closest to which queries on the Internet.

The natural or organic search results show up below and to the left side of the advertisements on the search engine results page. One of the latest developments is that Hummingbird has made it more difficult for smaller companies to show up in search results because of an increased emphasis on corporate branding.

Increasingly you might see results from larger companies because they have a stronger brand. Another change is the emphasis on ‘semantic’ or ‘conversational’ search. However, the basic principles of SEO remain in tact.

There are many factors that result in ranking high in natural search and while the basic principles remain fairly constant it is important to stay abreast of algorithm changes across all platforms. The basic idea behind organic search for a company is still what has been emphasized is that you must have a good idea of who the company is to choose the right keywords for web landing pages and therefore to be found by search engines when users are looking for your type of product or service.

Increasingly, especially if you are logged in to your Gmail account while searching, you will see results in search that are specific to you; no longer will everyone see the same results but you will see results dependent upon your most recent searches. The content on the site is emphasized more and more frequently and it is less important to have lots of inbound links and more important to have relevant ones.

For organic search, a number of other factors are important in terms of rankings. People typically do not go beyond that first page for search results so it is important to rank highly. In addition to keywords mentioned above, other important factors are the content on the site and the authority on the site.

Authority is established through inbound and outbound links to the site, suggesting that the information is relevant to a number of users. Authority is also established by the type of site. Those sites that are associated with educational institutions (.edu) often rank highly in organic search because of their domain authority.

What are the Benefits of SEO?

  1. The ability to bring in a significant volume of consumers on a wide range of search terms at a highly effective cost per visit.
  2. Increased traffic to your website helps to build brand awareness.
  3. SEO leads have a nearly 15% close rate, while outbound leads have only 1.7% close rate (Search Engine Journal).
  4. As more and more people visit your site, you’ll be able to refine your sales process and increase your conversion rate.
  5. SEO for mobile is under-utilized, due to the number of sites not being optimized for mobile devices and the search engines becoming increasingly aware of this. An effectively planned and implemented mobile SEO campaigns can be one of your most important business drivers.
  6. The more prominent your website is, the less prominent your competitors’ websites will be, as there are a limited number of spaces on that first page; therefore your share of voice is increased.

Why SEM?

Readiness to buy is one of the most basic reasons to spend your scarce marketing budget on search: 89% of those online use search engines to look for information about brands and products. Lest you think that not enough people are online for search marketing to be worth your while, note that total Internet users passed the seven billion mark worldwide in 2012.

As simple as it sounds, your customers are online, and they use search to buy. Make no mistake, your site must be found by these searchers who are ready to buy. Contact us to learn more about attracting visitors and converting them to leads.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest provides SEM (SEO & PPC) and Content Marketing Services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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SEO-Social Media-Lead Nurturing: Voice of clarity from Spokal Founder

Spokal

Sharing a great article sent from Chris Mack the Spokal CEO and Founder. Enjoy SEOSocial MediaLead Nurturing.

“Are you reading blog post after blog post on online marketing? Watching webinars put out by every guru trying to figure out the ‘trick’ to online marketing?

You can stop right now. There are some shortcuts. There are some hacks. But the gurus aren’t sharing them until they’re already used up. You see, all those ‘secret tricks’ – they have a limited lifespan. And while they’re hot, they’re being used by people who spend their entire days, their livelihood, working at it. As a small business owner with more things to worry about – you’re not going to get access to the information in time, or be able to compete because unlike them – internet marketing is not your business.

Focus on the fundamentals. The building blocks.

Build a solid foundation with proven strategies that work and have lasted the test of time. Once you’re seeing results with that and understand the basics – then you can branch out into ‘new tactics’ if you want to experiment. You’ll also be in a better position to tell which ones might work from all the noise out there.

The good news is that there are only 3 fundamentals.

1. SEO

2. Social Media

3. Lead Nurturing

Today I’m going to talk about the first.

SEO

SEO is about getting found in search engines. It stands for Search Engine Optimization. Search engines are a fantastic source of traffic to your site, because people find you when they’re actively researching or buying.

Getting ranked in Google is IMPORTANT. But it’s also slow.

If you’re currently getting 20 visitors a month to your site (and 10 of those are your friends and family), then expecting to get thousands in the next 30 days is not going to happen. Well it could. But then, you could win the lottery too. The odds are about the same.

It IS possible to do that in 6-9 months. If that sounds too long, don’t worry, search engines aren’t the only source of traffic to your site. We’ll show you how to get traffic faster, WHILE still pursuing the long-term advantage of being highly ranked in Google in an upcoming email (hint: that Twitter guide we already sent you – that’s a FANTASTIC way to speed things up)

Optimizing for SEO *IS* a long-term strategy. It probably won’t make much difference to your business in the first month. Or the second. Or maybe even the third. But things will start to roll, and then it becomes an unstoppable train.

Like rolling a snowball – the longer you roll it, the bigger it gets. Eventually, it’s no longer a snowball, but the base of snowman. It compounds over time.

You can also look at it like going to the gym. If you go to the gym once and expect to have that perfect beach-ready body, well, you’re probably going to be disappointed. But if you keep going to the gym, it’s pretty much inevitable. And if, once you’ve reached a physical state of perfection you stop going to the gym, you don’t automatically gain 20 lbs. You still enjoy the benefits of all the hard work you put in. Sure, slowly it will deteriorate, but you’ll still be looking good for quite some time. SEO is exactly the same.

So what do you have to do?

WRITE! (or create videos or other content).

You have to put something out there for people to find. A 5 page website doesn’t cut it anymore. You need to create content regularly – at least one blog post a week. While this might sound like just more work on top of an already busy schedule – it’s a great opportunity to not only increase leads to your business, but build trust with them before you even speak to them.

It’s an opportunity to tell the world what you do, how you do it, and what you think. It’s how you differentiate yourself in an increasingly competitive world. It’s an opportunity to reach people you could never have otherwise reached.

It’s a small business owner’s dream come true. Never before in the history of the world has it been possible for small businesses to compete for eyeballs with larger ones. They could always out-bid, out-budget, out-spend their way in every marketing channel. But the internet isn’t like that (as much). People find you.

The second requirement is doing some analysis on what to focus on. If you focus on things that noone is searching about in Google – well, it won’t be as effective as if you focus on things with lots of searches. On the flip side, if what you write about is highly competitive on Google – then your odds of ranking highly for it are very low. You’ll pretty much be invisible. It’s important to go after the right terms.

Third is optimizing your posts for search engines and social media sharing.

Spokal has all these tools built in, but you can do this using free keyword research tools, and a free plugin on your WordPress site called Yoast.

Write what you wish you could tell everybody. What to look for when evaluating service providers in your industry, or the type of product you sell.

If you’re short of ideas – open up your inbox. Find questions your customers and leads have asked you – take the answers you gave them, and write them up in a bigger blog post. Then send that customer a link to it – they’ll love it!)”

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We have no affiliation with Spokal, just respect for Chris and his team’s knowledge. Visit the Spokal home page and their other blog articles by clicking the link below:

http://www.getspokal.com/blog/

MarketCrest is a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

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