5 Signs Your Business Is Ready For Marketing Automation

  Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and

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An Introduction To Marketing Automation

When looking for ways to improve marketing in your business, you may come across the phrase “marketing automation.” This term encompasses all types of software and techniques that enable you to automate your marketing tasks while personalizing efforts toward different groups of prospects to increase your chances of gaining conversions. As a manager of a small business or startup, you

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Why Inbound Marketing? What exactly is it, and what is the ROI?

We think it is time to dedicate a few posts to Inbound and Marketing Automation as MarketCrest is involved in an increasingly large amount of conversations about the purpose and value of modern marketing. For many companies, Inbound/Content Marketing and tools like HubSpot, Pardot, Marketo and SharpSpring are becoming the Go To Marketing strategy for B2B marketers. In this post,

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Is It SEO verses Content Marketing ?

This is another one of our all-time favorite posts. Neil is a beast and we had to share it with you: Why SEO Is Actually All About Content Marketing There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each

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SEO-Social Media-Lead Nurturing: Voice of clarity from Spokal Founder

Sharing a great article sent from Chris Mack the Spokal CEO and Founder. Enjoy SEO–Social Media–Lead Nurturing. “Are you reading blog post after blog post on online marketing? Watching webinars put out by every guru trying to figure out the ‘trick’ to online marketing? You can stop right now. There are some shortcuts. There are some hacks. But the gurus aren’t

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12 Trends Search Marketers Can’t Ignore With Their Content Marketing

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL

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