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content marketing ideas
Content Marketing

8 Powerful Content Marketing Ideas for Busy Professionals

Running a small business keeps you busy – you’re working with customers and planning projects, ordering inventory and running everyday operations. There’s always something to do… but unfortunately, that means you might be overlooking a few important aspects of your company’s marketing.   And while it’s easy to forget, content marketing can be a tremendous benefit to your business. There

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inbound marketing strategy
Content Marketing

Inbound Marketing Strategy for the Legal and Home Services Industries

If you have a legal or home services business, you want leads. Not just any leads, though — you need to reach the people who want to buy your products and services. You could spend lots of money on online or traditional media advertising… or, if you want to zero in on your target audience, you could develop an inbound

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Email Best Practices
Email Marketing

Email Best Practices for Small Businesses

Does email marketing seem too complicated and overwhelming? Don’t worry, we’ve got your back. Below, you’ll find all you need to know to make your email marketing campaign easy and effective. Keep reading to learn the marketing email best practices to use in your email marketing strategy. Benefits of Email Marketing So what’s in it for you? Here are the

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website strategies
Email Marketing

5 Website Strategies for Better Results

Your customers are online – and it’s your job to reach them, capture their attention and cultivate a relationship. In this post, our resident marketing experts explain how you can do exactly that by employing these five website strategies: Making your website mobile Harnessing the power of content Using smart calls-to-action Being social media-savvy Keeping tabs on your competitors Each

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website marketing strategies
Marketing Strategy

The Ultimate Guide to the Best Website Marketing Strategies

Running a business has always required a solid marketing strategy, but this is the Information Age – and now, marketing takes place on more levels than ever before. If you want your business to succeed, you need a strong online presence that follows the most cutting-edge website marketing strategies. The Ultimate Guide to the Best Website Marketing Strategies Your digital

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How to Get Started with Digital Marketing
Content Marketing

How to Get Started with Digital Marketing

  What is Digital Marketing? Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio,

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business trademark
Brand/Logo Design

Trademark Attorney: Four Trademark Questions for Growing Businesses

  By Eric Perrott, Esq. We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks.   He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark

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10 Social Media Marketing Tips For Small Business Owners
Marketing Automation

10 Social Media Marketing Tips For Small Business Owners

The transition from using social media as a hobby to a business platform was a difficult transition for professionals. It was like business owners woke up one day to find out they had another HUGE item on their to-do list. But we as humans and entrepreneurs adapt. Unfortunately, so do the ways social networks work. If you looked at a

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The Ultimate Guide to Online Reputation Management

Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business. In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making

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