Dallas Marketing Agency, MarketCrest, Experiencing Record Setting Start to 2018

Dallas Marketing Agency Experiencing Record Setting Start to 2018 copy

2018 has been packed with excitement for the MarketCrest, LLC team. So far this year, the Dallas Marketing Agency has added valuable staff to the team, onboarded several new clients, won a number of awards, and had its President, Scott Berry, named as a grand jury panel member for The International Muse Creative Awards (MCA).

 

MarketCrest is a multi award winning, Dallas Marketing Agency (Consulting, Website, SEO, PPC & Social) located in the Historic Downtown McKinney Square in North Texas.

 

Since moving into the McKinney, Texas office in 2016, MarketCrest has experienced exponential growth. In January of 2018, MarketCrest received its first award for the year, a Gold Ava Digital Award for a Business to Consumer (B2C) website created for a Dallas roofing contractor.

 

Soon after, MarketCrest’s President, Scott Berry, was chosen for the Grand Jury Panel to judge the Muse Creative Awards. The competition seeks to recognize International talent and creativity in advertising, design & digital marketing.

 

With other judges scoring MarketCrest’s own submission, the agency was able to compete for a Muse Creative Award and was named a Rose Gold Winner for Website Home Pages and Landing Pages.

 

Finally, MarketCrest was recently awarded a Hermes Creative Award as a Gold Winner. The Hermes award was for Website Optimization and Conversion Results based on documented performance with a client in the legal industry.

 

There is still a lot to accomplish for this Dallas Marketing Agency in the second half of 2018!

 

To keep updated on MarketCrest happenings or get in contact with the firm, visit the website at https://marketcrest.com/ or call (469) 661-1040.

 

For a greater understanding of digital marketing and SEO, visit the MarketCrest blog: https://marketcrest.com/blog/

 

To get a first-hand look at MarketCrest’s award-winning work head to: https://marketcrest.com/about-us/award-winning-case-studies/

 

About MarketCrest,

 

MarketCrest, LLC is an award winning, Digital Marketing Consulting & Services firm specializing in client revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

https://marketcrest.com

 

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8 Powerful Content Marketing Strategy Ideas for People in a Hurry

8 Powerful Content Marketing Strategy Ideas for People in a Hurry

Content Marketing Strategy Ideas for People in a Hurry

If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing strategy ideas are perfect for people in a hurry.

Running a small business tends to keep the owner and its employees pretty busy. From working with customers to planning projects, there is always a task list to be completed. This daily hustle can often lead to essential content marketing strategy and production getting pushed aside. 

While it may seem like a daunting task, content marketing strategy isn’t something that needs to be seen as difficult or overly time-consuming. There are plenty of ways to lead productive marketing campaigns, even with limited amounts of time.

If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing ideas are perfect for people in a hurry.

1. Assign Teammate Roles

To ensure your team is running at its peak performance, you will need to clearly define each individual’s roles and responsibilities. Regardless of how many employees you have, this will be essential to maintaining organization and keeping on track with your decided content marketing strategy. Oftentimes, smaller teams will have multiple roles per person.

As long as everyone knows the responsibilities that have been delegated, processes can be tracked more easily.

When breaking down the workload, it will also be important to define each role with more than just a title. For example, each job title should have a description listing the duties associated with it:

  • Social Media Manager – Responsible for maintaining all social media channels, including scheduled posts, promoting content, and sharing additional business information.
  • Content Coordinator – Decides what topics should be written about, assists with keyword ideas, and decides when to post.
  • Writers – This includes staff writers and guest contributors. If you don’t have enough writers on your team, you can always seek outside assistance to reach your content goals.
  • Editor – Although many writers are adept at the basics of grammar, they are still prone to mistakes. The copy editor will review all of the content submitted by the writers to confirm spelling, punctuation, and other grammar techniques are on track.

These are just a few ideas of roles you can fill for your content marketing team. These people should all participate in contributing to your business’s content marketing strategy. 

2. Define a Set Process

Although you and your team are likely staying busy on a day-to-day basis, you should all have clearly defined processes to follow within your respective roles. Marketing should never have a “wing it” mindset that allows each team member to do whatever they want, whenever they want.

While there should always be room for creativity, every individual listed above should also have a schedule guiding their overall progress for each day of the week.

Social media managers should know how many posts they need to share per day on each social network. Writers should have a number of articles to write each week with deadlines for each one. The content manager will need to know when they should schedule each new blog post.

These mindsets will assist in maintaining a high level of organization and help your team’s content marketing ideas be more effective.

3. Create an Editorial Calendar

Having an editorial calendar for your entire marketing staff is crucial to keeping everyone on the same track. As content marketing ideas arise and are added to the editorial calendar, each team member will be able to sustain a consistent theme within the business.

The content manager may set a topic to be posted about a new product, which would then be seen by the social media manager. They can, in turn, share a social network post on the same product to prove the reliability and consistency of your business to potential customers. They also can send visits back to your website by linking to product pages or blog articles. 

This calendar should be constantly updated to guarantee everyone on the team is aware of the plan and can perform their responsibilities more fully. It may be a good idea to assign updating the calendar as a role itself.

4. Utilize SEO Strategies

While some instantly cringe at the thought of doing search engine optimization (SEO), it doesn’t have to be difficult or take loads of time. But, it is certainly a major piece of any successful content marketing campaign and it should be managed correctly.

To earn conversions, you first need to attract people to your site who are interested in what you’re offering. Writing SEO friendly content is vital to helping those individuals find your site when searching online.

One of the first steps is to optimize your site with keywords. Choose words that best relate to your blog and business model and include them on the site in page titles, descriptions, and in the blog content.

Adding links to other pages on your site will also help with your page views and prove your knowledge expands beyond the single article the reader is currently visiting. Another option is to link to other sites with relevant content, as long as they aren’t a competitor in your industry.

It is also important to keep your site up-to-date with accurate information. Out of date information causes visitors and search engines to think the site isn’t active. This can lead to missed opportunities as they will likely decide to search for a more reliable source.

These quick content marketing strategy ideas will have a strong impact on your site’s engagement and conversions.

5. Hire Freelance Writers

As mentioned above, a great time-saving process is to hire guest contributors. If you and your team are drowning in work, a freelance writer can bring a fresh perspective and save time.

Multiple resources are available online where you can find an affordable freelancer. These freelancers will have sample portfolios and profiles you can review before hiring them to ensure their writing style will fit your needs.

Freelancers also can bring new content marketing ideas to the table for new articles or other forms of content. Other freelancers can offer services like graphic design which can be used to get visuals for your site.

6. Share Photos, Graphics, and Other Visuals

When brainstorming during a content marketing strategy session, consider where you can add visual aid to content. A quick way to get a boost toward your engagement and conversion goals is to share visuals.

If you use visuals on your site, search engines are more likely to recommend your content. Also, your viewers are more likely to remember what they have seen.

If you hire a freelancer and have branded graphics made specifically for your site, it shows people your content is unique and exclusive. 

Using charts and graphs, infographics, screenshots of other pages, and even videos can also boost site conversion. These visual aids are usually more engaging than words and provide a nice break in between your articles and other posts.

7. Post on Social Media

One of the quickest ways to get some content into the world every day is by sharing updates on social media. In the span of a few minutes, you can share a post which can instantly be made available to millions.

A short status update can link followers and others to previous blog posts and sales pages straight to your site’s homepage. If there are ever days where you or your team are struggling with time to devote to marketing, a quick post to Facebook, Twitter, or Instagram may be exactly what you need.

There are plenty of tactics you will need to utilize to see solid engagement, but as long as you are using social media as a tool in your content marketing strategy, you have tremendous growth potential.

8. Ask Customers for Content and Engagement

Customers want to be heard by their service providers and other merchants. Asking them for reviews, engagement on social media, or even for guest posts on your blog is a great way to get some quality content.

Having good feedback on your site and on your social media profiles instills further trust in your brand from potential customers.

Content marketing ideas such as contests, discounts, or rewards programs can be used to strengthen the engagement on your sites.

You can also do research to find what potential online customers are searching most for online. This is a great strategy to use when planning content that you want to be found online. 

Ready to Improve Your Content Marketing Strategy?

These are just a few content marketing strategy ideas you can use, but you don’t have to do it alone. If you are struggling to establish yourself in the digital world, we would love to help you improve your marketing campaigns.

Hiring a digital marketing company can improve your conversion rates, increase your revenues, and allow you to spend more time on the pieces of your business you really care about.

Feel free to reach out to us for a free consultation or you can contact us directly to get additional information.

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Trademark Attorney: Four Trademark Questions for Growing Businesses

 

business trademarkBy Eric Perrott, Esq.

We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks.  

He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark analysis, process and registration services at flat-fees.

 

Enjoy, and take good notes:

Your trademarks are more than just the name of your company or a sleek logo. A trademark represents not only your company’s product or service, but also the quality, the ethos, the mission statement, the customer service, and many other facets of your business that customers will identify with.

Are you an “Apple” person or a “Google” person?

Are you a “North Face” person or a “Lululemon” person?

Brand identity is important and developing a strong brand isn’t easy. Companies of all sizes spend tens of thousands of dollars on advertising and marketing campaigns to increase brand awareness and to drive new customers to their business.

While marketing and advertising is key for brand development, business owners from local mom-and-pop shops to Fortune 500 companies know that to build a strong, long-lasting brand, companies must protect their trademarks.

Below are four questions company owners should be able to answer about their business trademarks.

 

What are some of my business trademarks?

It might sound simple, but one of the hardest aspects of trademark protection is recognizing what a trademark actually is.

A trademark can be almost anything that represents the “good will” of a business. (Think of “good will” as all of those aspects-quality, customer service, style, etc.-mentioned above).

It can be a word or design, but it can also be a slogan (“I’m Lovin’ It”), unique store layout, or unique product packaging. It can even be a sound (the NBC chime), color (Tiffany blue), smell, or movement (like the unique way a Lamborghini’s doors open). The possibilities are endless.

However, every trademark must be “distinctive,” meaning that it must be something that consumers connect with one business, as opposed to a descriptive term or generic term that merely describes the products or services.

Descriptive words can still become trademarks, but a company must show that over time, those descriptive words are cemented in consumer’s minds as representing one company.

For example, American Airlines, National Rent-a-Car, Best Buy – all of these terms are, at their heart, descriptive. However, they are so engrained in consumers minds as trademarks that the companies enjoy trademark protection for those phrases.

 

Is someone else using a trademark similar to yours?

Once you’ve selected or identified a strong trademark that is not merely descriptive, the next step is to analyze whether another company in the industry has been using a similar trademark for longer than you have.

Under U.S. trademark law, trademark infringement occurs when a company uses a trademark that is confusingly similar to a pre-existing trademark for related goods and services. This is not just an analysis of whether someone else is using the exact same business trademark as you.

Trademarks can be confusingly similar is they are similar is sight, sound, meaning or overall commercial impression. Similarly, the goods and services do not need to be identical either, just similar, which is a legal analysis.

For example, hotels and restaurants are almost always considered “similar.” Wine and cheese have been considered similar because they are frequently used in conjunction with each other.

In order to gauge the potential risk of a trademark, a trademark attorney can perform a comprehensive search and analysis, wherein the attorney will look at registered and unregistered trademarks and provide a detailed analysis of the potential risks from a legal perspective.

Without a comprehensive search, it is extremely difficult to know about existing trademarks that could be confusingly similar to your own.

Once you have “cleared” the trademark, or generally accept and understand the risks of using (or expanding the use) of your trademarks in the marketplace, the next step towards protecting your trademark is registering with the United States Patent and Trademark Office.

 

Why should I register my Business trademark?

Trademark owners can register their trademarks with the United States Patent and Trademark Office (the “USPTO”). Trademark registration gives the trademark owner a number of significant advantages over those who do not register their trademarks. A few of those advantages are:

  • A government document stating that you are the owner of the trademark: When you apply for a trademark, a government attorney will review your trademark in the same way that we discussed earlier – the attorney will make sure it meets the standards of trademark protection and make sure no other registered trademarks are confusingly similar.

When a registration is issued, it is an official document from the U.S. government that gives you the legal presumption that you own the trademark. A prior user can attempt to cancel your registration, but until that happens, you are presumed to be the owner.

  • Trademark Registrations as an asset: Investors and other potential partners often look at intellectual property when looking at the health and long-term plans of a company. Trademark registrations are assets that can show you have a long-term plan for your brand. Trademarks can even be used as collateral for loans in some cases.
  • Deterrents to Competitors: A trademark registration acts a deterrent to competitors, who are likely searching the USPTO website (and other third-party aggregator websites) to gauge the risk of using certain trademarks. In fact, a registration acts as notice throughout the U.S. that you are the owner of the mark. No one can then say that they had never heard of you before selecting their mark – the law presumes that businesses will do their due diligence.
  • Online Marketplace Enforcement: An increasing number of online marketplaces are requiring trademark registrations to join special brand management programs.

For example, Amazon’s Brand Registry Program required a registered business trademark in order to join. The U.S. Customs department also requires a trademark registration to register with their counterfeit brand monitoring program.

From start to finish, registration will take at least nine months and sometimes more, as the government reviews the trademark and allows third-parties an opportunity to object to the registration.

However, your protection starts from the date you apply, so it is important to file as soon as possible.

 

How do I keep my trademarks protected?

You developed a strong trademark and registered it with the USPTO. Now what?

Now, you must police the marketplace and the USPTO to ensure that no competitors infringe on your trademark rights. A trademark is only as strong as its impact on consumers, so if someone else is using a similar trademark, then any experience not under your control can permanently damage your trademark.

Brands are often about first impressions. Customers also are human and don’t have perfect recall and often make impulsive decisions on whether to purchase something without thorough research.

If a customer has a bad experience with a brand that is close in sight, sound or meaning to yours, your brand is likely to suffer as well. Unless that client can recognize the differences at a fleeting glance, the negative feelings they have towards that brand are likely to transfer to you, losing you customers.

Whether its an innocent mistake by a competitor or a deliberate attempt to “cash in” on your brand’s recognition and good-will, you must be diligent about the protection of your trademark against infringers.

If not, you could lose the ability to protect your trademark in the future, as the scope of your trademark becomes smaller and smaller, until you barely have any rights left to protect.

 

Why is protecting trademarks Important? 

Trademark protection is important for a long-lasting and memorable brand. Businesses spend large portions of their budget creating brand awareness, but not nearly enough go through the steps to properly analyze and protect their trademarks.

Through effective trademark protection, business can secure help secure and grow their valuable brands.

Gerben Law Firm, PLLC is regularly a top-filer at the United States Patent & Trademark Office and its attorneys have been named “Top Practitioners” in the Washington, D.C. region by the World Trademark Review. Mr. Perrott provides free consultations on trademark and copyright issues and can be reached at eperrott@gerbenlawfirm.com.

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How to Get Started with Digital Marketing

How to Get Started with Digital Marketing 

What is Digital Marketing?

Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio, and newspapers, digital marketing attempts to focus messages to a population that is most likely to require the company’s goods or services in the near future.

As the population continues to spend more time online, creating a presence to connect with them is critical.

Effective digital or online marketing is essential in today’s business environment. According to an Adweek.com, 81% of shoppers conduct an online search before making any important purchasing decision.

Digital marketing, much of which is also termed Inbound Marketing, is designed to attract viewers’ attention with an exciting and pertinent website or other marketing devices that may include such tools as:

  • infographics
  • interest-catching blogs
  • online brochures
  • ebooks
  • details such as newly imagined logos and other branding assets.

Also, useful interactive tools are designed to engage consumers to linger and take notice as they speed through their internet searches.

As another important element, online consumer feedback and commentary are driving many of today’s purchases. Consumers seeking products to provide pleasure or to solve a problem usually rely on experiential input from online posts to guide their decisions. Effective digital marketers capitalize on positive feedback while minimizing negative feedback in timely ways.

Important disciplines to enhance your presence are:

Experienced professionals like MarketCrest in McKinney TX provide creative support to companies throughout the United States and key international markets.

Establishing Your Starting Pointdigital marketing

MarketCrest offers a free one-hour consultation and discovery call for potential clients to discuss their current situation and identify strategies that may begin to build profitable new revenue and sustainable growth through digital marketing. Each professional at MarketCrest brings a unique set of skills and experience that will provide a holistic view of your brand and market building.

During the discovery phase of the free introductory consultation, the MarketCrest experts will address your current circumstances including:

  • How does your company work?
  • What are the ways you generate revenue?
  • What are your ongoing marketing initiatives?
  • What are your online marketing goals?

From the analysis of your current situation, the digital marketers can develop a customized strategy designed to drive the appropriate traffic that generates qualified leads and profitable revenue.

Once initial objectives are established, the process of further evaluation and strategy development begins. The three core categories for consideration are:

  • Website Design and Development: Evaluate the current design and adjust to meet the new objectives. Such issues as visual appeal, user experience, mobile readiness, and page load speed will be analyzed for acceptability. If tweaks or significant changes are needed, this will be the time to do so.
  • Content Optimization: Evaluation of success rate of your landing pages is essential. With ongoing, real-time analysis of your content, MarketCrest professionals can determine if you are developing trust, establishing credibility, and enhancing the image of your company.  Content should be engaging and include relevant keywords that increase search engine optimization. Other data tools can be added to track demographic and geographic interest.
  • Conversion Optimization: How many visits you successfully convert may depend on a variety of elements in your content. Continual monitoring and adjustment where needed can improve conversion rates.

MarketCrest’s Digital Marketing Process

The MarketCrest Process consists of four steps from the initial discussion to the goal of sustained revenue development.

  • Strategy Development is a result of website analysis, traffic analysis, keyword research, competitive analysis, campaign planning.
  • Traffic Creation will stem from initiatives that include organic and paid searches, display advertising, online directories, social media, public relations, and blogs.
  • Lead Generation is output resulting from improved landing pages, enhanced content, online calls to action, conversion forms, and email marketing, for example.
  • Sales Conversion strategies utilize ongoing analytics, A/B testing (comparing two web pages or other variables), CRM (customer relationship management) integration, lead scoring, and customer nurturing strategies.

 Managing the Strategic Campaign

Once the newly designed digital marketing campaign is in place, MarketCrest will monitor traffic and impact generated by strategies that include SEO activities, content, Pay-per-Click (PPC), web optimization, automation, social network interaction, and more. By monitoring and analyzing real-time data, the firm will actively manage your campaigns, deliver daily, monthly, quarterly, and annual summaries depending on your plan preference. From continuous data, the strategies can be reinforced and refined to ensure optimal results.

Sign Up for a Free Consultation with the MarketCrest Professionals

Situated in downtown McKinney, Texas, MarketCrest, LLC, is an award-winning digital marketing agency committed to helping companies generate more revenue through new business. The firm offers a team of experienced, talented people and proven technologies to attack your market, transform your business, and build market share.

MarketCrest believes that for each dollar spent on online or digital marketing, you should reap at least 2-3 times your investment in meaningful revenue. Contact the experts in driving online leads and successful conversions through well-designed digital marketing campaigns. The firm offers four different levels of ongoing digital marketing support or a specially customized program that meets your objectives.

Visit the MarketCrest website to learn more about our capability and sign up for a free one-hour discovery consultation to learn more about digital marketing strategies that can move your business to the next level.

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10 Social Media Marketing Tips For Small Business Owners

10 Social Media Marketing Tips For Small Business Owners

The transition from using social media as a hobby to a business platform was a difficult transition for professionals. It was like business owners woke up one day to find out they had another HUGE item on their to-do list.

But we as humans and entrepreneurs adapt. Unfortunately, so do the ways social networks work. If you looked at a list of social media marketing tips for small business from three years ago, you’d laugh out loud!

So how do you stay up to date when it seems next to impossible? We’ve got your guide.

Sit back, turn off your notifications for a few minutes and keep reading below.

1. Find Your Audience

There is a natural law of the universe that says people will always take the path of least resistance. In less scientific terms, that means no one wants to do extra work.

For this reason, we recommend that you go to where your online audience already is and post there, instead of begging people to come over to your platform.

If you’re marketing to young people, use Instagram. Ninety percent of Insta users are under the age of 35.

The same goes for Twitter. The age of the network provides a good guide to its age demographics. Generally, the newer the app, the longer it will take for older populations to catch on.

2. Don’t Overcommit

This is one of the social media marketing tips for small business we wish everyone knew. It’s better to do one thing well than to poorly manage multiple tasks at once.

By things, we mean social networks. Yes, it would be ideal to have a presence on every network your audience uses, but is that attainable? Probably not at first, especially if you are managing social media in-house. 

Concentrate on the network with the highest engagement and expand to others slowly. This will give you time to get into the swing of things and you’ll have more users to carry over to the other site with you.

Be Wary of Snapchat

Unless your demographic is very young (under 25), skip Snapchat. The content only lasts for 24 hours and it’s taboo to re-use Snapchat posts.

Unless you have someone who can commit to creating and posting new content every day, leave snapping to the kids.

3. Hire An Expert

Young adults entering the workforce get a bad rep, but they’re not as bad as the news says (although they have killed the napkin industry… look it up). Sure, they love avocados too much (look that up, too!) but they understand social media. They’re the first generation who grew up with it!social media marketing tips for small business

Since they’re on their networks 24/7, these kids can spot a marketing trend from a mile away. Between reading up on trends and personally living them, you’ll be all set when you outsource your marketing to a team with some fresh and young minds. 

If you have a small budget, you don’t have to find someone through LinkedIn. There may be a tech-savvy young family member who will gladly work for half of what a professional would make.

As far as social media marketing tips for small business go, its a win-win-win to hire a marketing firm that will handle your online presence for you. This allows you to really focus on the bulk of the business. 

4. Front Load

You’ve heard that content is king, right? Well, when it comes to social media marketing tips for small businesses, consistent content is king.

Before you make your page or profile public, be sure you have at least a week’s worth of content to post when needed.

You’ll likely run into a few hiccups in your first week and it’ll be nice to have a queue while you deal with growing pains.

For your first posts, think about how you want your company’s narrative to be introduced. Are you going to start with products or show off the humans behind the wheel? Whatever you do, be sure there is a strategy when posting. 

5. Keep a Queue 

If you’re ever in a place where you’re ahead on posts, that’s great. Now write more! Instead of taking a break, throw those extra posts in a folder in case of emergency (ICE).

That way, if you have something come up or have extreme writer’s block, you can reach into the ICE content file and still have fresh content to post.

Make sure these posts stand the test of time! You don’t want to post a review of the iPhone 6 if we’re using the iPhone 10.

Reviews, opinions, and general education about your business or products are great options. Social media marketing tips for small business that make your life easier? That’s what we’re all about!

6. Post on Time

Remember when we said posting consistent content was one of the key social media marketing tips for small business? That also applies to the time of day too.

When it comes to posts, there are two schools of thought. The first is, post during high volume views and interact with customers. The second is more subtle and simply requires maintaining an online presence. 

Let’s say you run a clothing store. While there may be some scientific data on times people like to shop, you’re more interested in getting your clothes exposure. It would make sense to post when traffic on your page is highest, or to boost your post so a larger audience sees it.

If you owned a restaurant, however, you’d want consumers to think of you at very specific times… like breakfast, lunch, or dinner. Or right before.

For example, a restaurant pushing a take-out special would do well to post around 4 o’clock.

Targeting consumers right before they have to go home to their families would remind them they could get something quick on the way home.

Try out each method or a mix of both, then stick to what works! 

Use Scheduling Tools

Now that you know what times work best for your consumers (and it can change!) make sure you never miss prime time.

Thankfully, you don’t have to release each post live at the exact time. Social networks and online tools have settings for automated posts and even automated emails. 

Simply upload the post however far in advance you want, then schedule it to release at the right time. Now you can go to dinner without keeping your phone face-up on the table.

7. Be Human

Now that you know the logistics of posting content, let’s talk about creating it.

Far too many businesses under post because they’re scared it won’t be perfect. However, with so many opinions online, no post is perfect for an entire audience or subject. 

When you’re creating posts, do your best and have a distinct brand voice. Don’t be scared to share a meme or two, so long as it’s targeted to your audience.

We’re not saying that you should forego editing altogether, that’d be crazy. Just don’t overdo it and post like a machine would. Install an editing app (like Grammarly) on your browser to catch mistakes, and keep a personable and honest voice.

Even when outsourcing social media posts to a content marketing firm, be sure to either post or relay information that the firm wouldn’t know. They can create engaging content all day long, but they’ll never be able to tell personal stories like your own staff or customers can. 

8. Engage, Engage, Engage

If location is the most important thing in real estate, engagement is the most important thing in social media marketing. Gone are the days where you could expect consumers to buy products just because you showed it to them. There’s too much market saturation for that!

Brands have to create a brand that makes customers feel like friends. Your brand needs to be something individuals can get to know, something more than a list of products or services.

Keep this in mind when you’re creating content for your website and social media. Is anyone going to engage with or learn something from your post? This is key. 

Reward Engagement

In this social media driven world, people get real validation from online attention. Even if you’re just starting out, there’s a thrill in getting attention from an “official” page.

So, when people engage with your content, give them a virtual pat on the back. Like their comment (etc) as fast as you can and do your best to create a personal reply.

They’ll remember your interaction and get a little taste of recognition from a brand, and you’ll be following social media marketing best practices while providing positive affirmations. 

Steal Engagement

Ok . . . Don’t actually steal it, but certainly, take ideas from other similar companies. Keeping your enemies close is a good tactic online too.

Follow your competition on your personal networks and pay attention to what’s working for them.

Are they having a sale you could match? Maybe they’re having a contest and it’s getting lots of attention. Now you know what your population likes without doing intense research!

9. Build Your Own Community

While we do recommend building your own brand and marketing strategy, there are bound to be other businesses in your community that go hand in hand with your own.

Are you a ski rental place that could pair up with a local charter bus in the area? Or a restaurant with a bookstore next door that could market together & encourage people to buy a book and have a literary lunch date?

There is power in numbers and networking, even online!

10. Blog Like Crazy

If blogging isn’t listed as one of the social media marketing tips for small business in a list you’re reading, disregard that source entirely. Blogs are entirely too important as content landing pages and for SEO purposes. They simply must be a part of your content strategy. 

If you’re working with anything other than LinkedIn or Reddit, you’re going to have restrictions on content size. On Facebook, for example, you can’t boost any image that is more than 20% text, which looks like next to nothing.

You need a place where people can go for more information. Think of your social media post as the preview to any branded original content. You need them to see the preview on your networks, then click to read the full content on your blog, ultimately increasing traffic to your website. 

Social Media Marketing Tips for Small Business: Tying Them Together

You can use all of these social media marketing tips for small business, but if you don’t stay true to your brand it’s no use. Before you start a business, let alone create a social media presence, take some time to figure out your brand and voice.

This can be a big task. It’s hard for someone so deep in the business details to see the bigger picture from an outsider’s perspective. That’s where you need professional help.

We can help you create your brand, your social media presence, and even coach you through building a website primed to generate leads. Check out the case studies on our site, then sign up for a free consultation. You have nothing to lose and followers to gain.

What are you waiting for? Call MarketCrest today. 

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The Ultimate Guide to Online Reputation Management

The Ultimate Guide to Online Reputation Management

Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business.

In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making sure consumers know you value their opinion?

That’s what online reputation management is all about.

Read on to access our ultimate guide to getting it right.

Step One: Find Out What They’re Saying

We get it: it can be incredibly stressful to think about Googling yourself or your business to know what people really think of you.

However, if you don’t face the music, you have no chance of improving — and you’re telling your customers that their opinion doesn’t really matter to you.

The first step of good reputation management is to do a quick search on yourself and your brand.

Read your reviews, make sure you’re aware of any online complaints, and even search your business’s name on social media marketing platforms like Instagram and Twitter. We also suggest setting up a Google Alert for your brand’s name.

This way, anytime someone posts something online related to your company, you know about it as soon as it happens. This allows you to respond to the comment, and control the situation before it gets away from you.

Don’t like what you see?

If unflattering or inappropriate pictures of you or your employees pop up, do what you can about getting them deleted. Also wipe your old Twitter page if needed, and close any college-era social media personal platforms.

Step Two: Control Your Narrative

So, you did a little bit of searching about yourself and your brand.

Unfortunately, you didn’t like what you learned. Before you start panicking that it’s too late, focus on what you can do to salvage the situation.

The first thing?

Build or completely revamp your personal website. This way, when people Google your name, that will be the first thing that comes up about you — and you can present yourself as a professional.

Next, start doing what you can to push those negative reviews, old photos, and social media missteps off the first page of search engine results.

Submit articles to industry journals. Start a blog. Create new social media accounts for both yourself and your business.

Step Three: Respond To The Negative

How you respond to a crisis or a mistake says a lot about your personal character — and your ability to maintain a level head.

Of course, we know that usually, keeping your cool when someone has insulted you or your business is easier said than done.

The number-one rule of responding to negative comments and reviews? Give yourself a few minutes — or hours — to calm down first. Don’t respond or act on defensiveness or raw emotion.

Instead, step away and get control over yourself. Then, really think about what the person was saying. Chances are that, even if they didn’t say it in the best way, they still provided some constructive thought or criticism about your business.

Even better?

Their review gives you the chance to prove to both current and potential customers that you want to listen to feedback and keep your customers satisfied.

Start by thanking the person for their review. Then, assure them that you’re going to follow up on the situation, both with the reviewer and the responsible staff/team member.

Next, ask them what you could do to make their experience better. Finally, offer them either a free or discounted service/product if they’re willing to give you another chance to make it right.

Step Four: Consider A Professional

Let’s face it — whether because of your age, your nationality, or even the amount of time you spend online, you won’t always know what’s appropriate and what’s not.

Further, you may not have the time or even the writing ability to craft an apology in the right way or to correctly respond to a review.

Sometimes, hiring professional marketers or an online reputation management expert is the best course of action.

First of all, they have the time to do the research into what’s being said about you online. Additionally, they have the marketing experience needed to prevent you from making major mistakes in the first place.

And finally, they have the resources to actually address and fix the situation — instead of just ignoring it.

Need More Help With Online Reputation Management?

Remember — managing your reputation online isn’t always about avoiding mistakes. Instead, it’s about knowing the proper way to own up to them.

Looking for a reputation management professional with the skill set you need?

We can make it happen. In addition to managing your brand’s online reputation, we also offer Search Engine Optimization (SEO), PPC, website design, and several other online digital marketing services to take your brand to the next level.

Don’t wait until it’s too late to start thinking about your online reputation management strategy.

Instead, spend some time on our website to learn more about how we can help you avoid making costly mistakes that severely damage — or even outright destroy — your brand’s reputation.

When you’re ready to take control of your narrative, reach out to us to get started with a free marketing quote.

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10 Reputation Management Tips From An SEO Expert

 

10 Reputation Management Tips From An SEO Expert

Ninety-seven percent of consumers in North America read online reviews to learn more about a business. If you are not taking an active role in how your business is being perceived online then it’s time to start.

Reputation management is vital to succeed online today. In this article we have compiled helpful tips to help you manage your online presence, respond and learn from and reviews, and discover how to use search engine optimization (SEO) to help your pages rank!

Let’s get started!

1. Create A Consistent Online Presence

In order to manage your online reputation, you need to BE online. Create accounts for your business that are applicable to your industry. These go beyond Facebook, Twitter, and Instagram (Though, you should have those too!).

Do some research to find popular sites in your industry. For example, if your business provides home services, consider creating an account on Houzz. Are you a B2B company that’s looking for hot leads? LinkedIn and LinkedIn Groups will become your kingdom.

Delve into the digital world and find your niche. Among the websites we’ve listed above, you can also create accounts on Pinterest, Flickr, and Vimeo. Keep in mind that not every industry will thrive on these platforms. Do some research of your own to find out if your business will be a good fit.

2. Make Social Media A Priority

Social media is no longer just for friends and family. Users are turning to social media to follow brands, learn more about a business, and of course, share their grievances with the world.

Platforms like Facebook and Twitter are replacing email complaints and comments. In fact, in the past two years, customer interactions on Twitter have increased 250 percent.

Reputation management begins with your customers. Respond to their comments, listen and always apologize.

Social media is an essential part of business today. These platforms are putting the user in your hand and encouraging engagement. All they expect in return is a response.

3. Don’t Ignore Google (Or Google My Business)

When it comes to reviews, Google should be one of your many areas of focus. With more than 3.5 billion searches made per day, you cannot afford to take a blind eye to your reviews.reputation management

Manage your online reputation on Google by claiming your Google My Business local listing and page. Manage your free listing directly, read and respond to reviews, and control your address, phone number, contact information, and photos.

An incredible 56 percent of local businesses have not claimed their listing. Be part of the proactive 44 percent that are taking reviews into their own hands.

Google reviews may be important but remember that Facebook, Yelp, and Foursquare reviews can be equally important. Tackle your reviews on every platform for the best results.

4. Reply to Every Review

You cannot expect to effectively manage your reviews if you don’t reply. Reply to each and every review, the good, bad, and ugly. Avoid defensive language and always be gracious and genuine.

Users seek out reviews to see what others are saying. When users stumble upon a negative review that has not been replied to, they’re only getting half of the story. Reply promptly and offer compensation and your sincerest apologies. Not only do you have the potential to win back a customer, your genuine response may sway a prospective customer.

Replies should always be conducted in a timely manner. A great rule of thumb is to reply within 24 hours Monday through Friday, and 48 hours Saturday and Sunday.

5. Encourage Customers to Review

Studies show that 84 percent of people trust online reviews as much as they trust friends.

Encourage your customers to leave reviews whenever your business completes a service.

Don’t be afraid to ask customers to leave reviews. If they’re thrilled with the service you’ve provided they’ll be happy to help.

A few clever ways to encourage reviews is to:

  • Ask in-person once service has been provided.
  • Include a link to leave a review on your monthly newsletter.
  • Make it easy to leave reviews by adding a “Leave Us a Review” button on your website.

Set internal goals every quarter to keep momentum and ensure that the number of your reviews never go stagnant.

6. Encourage Honest Reviews

Honesty is always the best policy. Everyone loves five-star reviews, but they should be earned, not just given.

Genuine, honest reviews are powerful tools for business. 

If you’re hovering around a 4 or 4.5 rating, don’t worry! 94 percent of customers said they’d use a business with a four-star rating and 68 percent claimed they trusted a business with a mixture of positive and negative reviews.

Encourage honest reviews of service and reply to every review.

7. Listen and Learn from Your Reviews, Even the Negative Ones

Reviews are windows into the services that you offer. Negative online reviews may be the byproduct of a bad day or peeved customer, but if you’re receiving consistent reviews mentioning a specific service or aspect of your business, listen!

Address any issues, be it customer service concerns or a specific employee complaint. Negative reviews are also an opportunity to build your brand. Genuinely apologize and offer compensation when it’s warranted.

What you don’t want to do is argue. Arguing a negative review is acceptable maybe one out of a hundred times… maybe.

One of the most popular “What Not To Do” examples is the now infamous Amy’s Baking Company.

On an episode of Kitchen Nightmares, Gordon Ramsay met Amy and Salomon “Samy” Bouzaglo, restaurant owners in Scottsdale, Arizona. Not only did they refuse to believe any of their negative reviews–literal dozens of reviews–they actively sought them out and argued each one.

The episode and its subjects were so abrasive and unmanageable, focusing on each negative review as though it were a personal dig, it led to eventually closing their doors permanently.

If there was ever a cautionary small business tale about the importance of reputation management, it’s that one.

8. It’s Never Too Late to Apologize

Everyone has bad days, sometimes there are fires that you just can’t put out. If your business finds yourself on the wrong side of service, own up to it and apologize.

A genuine apology goes a long way online. Some customers may even respond with gratitude and understanding.

Apologize and offer compensation if you feel that it is warranted. Compensation can turn angry customers into satisfied ones. On platforms like Facebook and Google, the user may even edit their review to add a star or two and an extra line.

Customers check reviews before choosing a business. If they find a negative one, a genuine apology may be the deciding factor.

9. Don’t Stoop Down to “Trolls”

Negative reviews are almost a guarantee, especially once your business expands and has a few years under its belt. While there is a protocol when it comes to negative reviews, many businesses fail to anticipate are “trolls”.

A troll is internet slang for someone that consciously tries to stir up the pot by posting rude, inflammatory comments online.

If your business has the misfortune of being plagued with a troll or two, don’t panic, but act quickly. Don’t hesitate to block someone who is obsessively commenting, reviewing, or spreading rumors about your business.

The most important lesson is to not stoop to their level. Delete the comments, attempt to assuage the review, but do not fight back. If you reply with a vengeance, you’re only pouring more fuel to the fire.

10. Invest In Reputation Management

Reputation management is a round-the-clock job. The only downside to social media is that there are no “off” switches. Comments and reviews can come at any hour of the day, any day of the week. An upset or frustrated customer doesn’t take the day off.

As a hardworking business, you may not have the time to respond to each comment, every review, positive or negative. Crafting response after response takes a lot of time and energy. Enlist a trusted member of your team to help carry the load, or hire someone specifically for the role. Reputation management should never be left and forgotten. Have an active role online and you will control what is being said about your business.

Don’t be afraid to outsource the job with a third party reputation management source. Reputation management programs vary depending on your needs. While most are integrated with social media to monitor mentions and delete inappropriate comments, others have a more web-based approach to reply to messages and negative comments on posts or blog articles.

Trust us, it’s worth a little time and money.

Need A Helping Hand?

Reputation management will never be a “one and done” solution. It requires marketing expertise, hands-on management, consistent online content, and a whirlwind of patience.

Sometimes, you just don’t have time. That’s where we come in!

MarketCrest is an in-house marketing company that offers everything from SEO and web development to Pay-Per-Click (PPC) and content marketing.

Sign up for an hour of free marketing consultation with an expert. Our award-winning team has helped local businesses and large corporations alike take control of their digital presence.

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How to Reduce Your Bounce Rate and Improve Your Lead Conversion

Lead Conversion

Do you want to reduce your website’s bounce rate and improve your lead conversion?

If so, you aren’t alone.

Bounce rates measure the number of users leaving your website after viewing only one page.

According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still lose nearly 3 out of every 10 visitors that land on one of your web pages.

But we can help.

Read on to learn more about how you can lower your bounce rate and produce a higher lead conversion on your website.

Improve Your Written Content

You can improve your lead conversion by improving the quality of your written content.

How?

Enhance the readability of what you write. Consider who your target audience is and what they want to read.

Are your products and services geared toward a more sophisticated consumer? If that’s the case, you can write at a higher level. If your audience is new to the industry, you may want to consider a simpler approach.

Your web content should be easy for visitors to read and understand.

Create a Smooth Browsing Experience

To maximize the value of your website to your business, you must create a smooth browsing experience for visitors.

If you don’t, you risk losing potential clients, often in the blink of an eye.

According to Amazon, a delay of just one second would cost them $1.6 billion of sales revenue each year.

Although Amazon is a reputable leader in e-commerce, this statistic shows the tremendous impact slow load times can have on any business.

You can create a positive user experience for website visitors by spending time on web design and testing the front end. This way, by the time your website reaches the public, it has few glitches.

Users will want to browse other web pages if you make it easy for them to do it. Cut down your load times and watch your bounce rate go down with it.

Add Blog Content to Your Website

Blogs allow you to increase lead conversion while also improving search engine optimization (SEO).

By writing regular blog content, you generate interest in your website while also showing your reader you are an authority in your field.

To do this, spend time researching hot topics and other trends in your industry. What are some emerging areas in your field? Are there any unique issues posed by changes in the technology your clients use each day?

Your blog content should be relevant to your audience and provide them value. If you create well-written blog content that continually interests your readers, you can create a following over time.

Blog content also has a positive impact on your website’s SEO.

According to Axonn Media, a company with blog content has 434 percent more indexed pages–pages included in search engine results–than one that doesn’t.

Open External Links in New Windows

The external links on your website should be set to open in a new window.

If they open in the existing web browser window, your visitor is immediately taken to a new website. In short, they have “bounced” from your site and may not return.

However, when external links are set to open in a new window, you eliminate that risk. Your website remains open in its existing window and you avoid a user having to use the back button to return to your content.

Multiple back button clicks for a user can result in “back button fatigue”, according to UX Movement.

For example, if your user opens an external link that doesn’t open in a new window, they’re taken directly to the external website. Then, they may click one or more links on the external site.

If they decide they want to go back to your website, they may not be able to find it easily. Clicking the back button multiple times is tedious and load times on the external site may be slower than yours.

Mobile Optimization Matters

Your website should operate seamlessly across desktop and mobile platforms. From a user’s standpoint, it matters now more than ever before.

According to StatCounter, mobile web browsing surpassed the desktop for the first time in October 2016 when 51.3 percent of users accessed the internet through a mobile device, like a smartphone or tablet.

Mobile web browsing has been trending upward since 2009 when the study began. And with the continued advances in mobile web technology, it’s showing no sign of slowing down in the future.

As a business, focus on ensuring that users have the same experience on your website, whether they access it from their smartphone or laptop computer. Website optimization for mobile has never been more timely.

Wrapping Up: Improve Lead Conversion on Your Website

In today’s digital age, your website can be a potential client’s first (and only) impression of your business.

You need to make the most of this opportunity and send a positive message to that would-be client.

How can you do that?

Have a professional web design and fast load times.

But drawing a visitor to your website is only part of the process.

You need to decrease bounce rates and improve lead conversion to generate more interest in your business. More interest then creates higher revenues.

At MarketCrest, we have an award-winning team built to support your revenue goals. We’ll help your company grow and stand out from the competition. We’ll work with you to identify marketing opportunities and increase revenue.

Contact us today to learn how we can help your business develop a stronger web presence.

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What to Check for When Performing Website Optimization

What to Check for When Performing Website Optimization

Website optimization is a necessity for businesses, organizations and every other entity with a web presence. Proper optimization and maintenance will guarantee your website functions as a meaningful marketing tool. Below, we delve into the basics of website optimization that will keep your website in tip-top shape. A website provides a positive impression that your business needs to make connections with visitors of all types.

Website optimization makes sure your site is current and found online. The presentation and functionality of your website really is an important competitive advantage across all industries.

Website Optimization: Where to Start

Set the stage for your website checks by taking some preliminary steps that will make the entire process that much more efficient. Start by installing Google Analytics and sign up for Google’s Webmaster Tools. Confirm your website, establish a backup service and coordinate daily database backups along with full site backups on a weekly basis. These should be stored on a distinct server. Several high-quality backup services can be found online, just search for them on Google.
Amazon S3, Google Drive and Dropbox are typical for remote servers.

Website Optimization: Regular Website Checks

The website should be checked at least once every week. Each page on the site’s front end should load without errors. Plugins and the Content Management System should be updated. It is not enough to perform daily backups. Take the next step by storing these backups at an off-site location. Go through the pages to find if there are any broken links. If you find spam comments on certain pages during website maintenance, remove them.

Take a close look at all forms to guarantee they are functioning as designed. If there are any 404 errors, resolve them by re-directing or remedying links. If there are any problems with emails transmitted from the web server, note and resolve them as quickly as possible.

In terms of marketing, ally with a content marketing team to help you create weekly blog posts to share with colleagues and followers.

Website Optimization at Extended Frequencies

Conduct Website Maintenance Checks Monthly, Quarterly & YearlyMonthly website optimization can commence with gauging the loading speed. If it is in excess of three seconds, discuss the matter with your web developer to enhance speed. From a marketing perspective, it makes sense to transmit a monthly update to those on your email list.

The monthly check is also the time to review security scans, Google Analytics website statistics and local searches.

Consider what your most and least popular content is and repurpose the best of it. Pinpoint the best source of conversion and specific pages visitors come from and consider optimizing them with frequently searched keywords and phrases. Analyze all of this information in-depth and alter your content as necessary.

The quarterly website maintenance check should be a thorough review. Consider what aspects of the site can be improved. Take a close look at the website content, graphics, photographs and so on. Is everything up-to-date? Consider if it is possible to enhance this content so it is more current. The quarterly website optimization is also the time to review and modify meta titles and meta description tags.

Check the uptime logs to boot. If uptime is below 99.9 percent, meet with the web host to find out how it can be improved. If the web host can’t help bring this figure up, consider the merits of other web hosts. This is also the time to check backup health by restoring the latest backup to a distinct web server.

Review the tasks performed on a regular basis and determine if they can be automated to save time and effort. Validate the site for use on mobile devices, accessibility and CSS/HTML. If you run online advertising campaigns, review and adjust them each quarter to meet goals.

The quarterly check is also an opportunity to perform some testing. Test the automated messages, forms and the website itself. Make sure the site looks good on all different types of computers, laptops and mobile devices. Alter the forms and automated messages in an effort to boost your conversions. It should automatically integrate with the CRM as well as the email marketing system.

Conduct Annual Website Checks

The annual website check is a time to consider improving the website’s user experience design as well as its aesthetic design. Implement changes as necessary to keep visitors stimulated and intrigued by the site’s presentation. Update the website footer copyright date. Renew the website domain name if necessary. Review all of the site’s pages to ensure the content is accurate and still relevant. This is also the time to review the website strategy to ensure it is fully aligned with your idiosyncratic business goals.

 

About MarketCrest, LLC:

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

MarketCrest, LLC
105 S. Tennessee St. Suite 103
McKinney, TX 75069

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How to Create Social Marketing Campaigns That Boost Your Conversion Rate

social marketing campaignsThere are more than 2.56 billion social media users in the world today. Each day, another million people join a social media platform.

If your business isn’t utilizing social marketing campaigns, you’re missing engagement with a huge percentage of your potential customer base.

Social media marketing is a great way to boost your overall number of conversions. It puts your business and brand in front of potential customers in a way that allows them to interact and share on their favorite platforms. It also leads to repeat-exposure, which can help nudge customers to buy.

If you’re ready to take advantage of social media marketing to boost conversions on your website, keep reading. We’re breaking down the secrets behind developing campaigns deliver the results you want.

Create a Cohesive Brand

To start building successful social marketing campaigns, you need to have a cohesive brand in place.

Your brand will be what allows potential customers to recognize your company each time they see it. So don’t start until your brand is ready.

If the pictures and text that you post to social media don’t follow a set of brand guidelines, they won’t be immediately recognizable to your followers. When a social media user sees them, they won’t recognize that they belong to your business, and they’ll keep scrolling.

Worse yet, if there is no plan or guidelines in place, your content will appear random and disjointed further exasperating your audience.

Setting up brand guidelines to support your social marketing campaigns requires you to choose colors, fonts, styles, and tones that will be reflected in everything that you post on your website and social media platforms.

Produce Consistent Content

The rule of seven in marketing says that consumers need to be exposed to a product or service seven times before they’ll decide to buy.

With effective social marketing campaigns, you’ll be depending entirely on your website, online, or print advertisements for the rule of seven.

You’ll need your potential customers to visit your website at least seven times. Or you’ll need to send seven advertisements their way. The first is almost impossible to ensure. The second is costly and involves plenty of advertisements being sent out to people who won’t even be interested in your products or services.

But many of your potential customers already spend hours on social media each week. By launching social marketing campaigns that feature consistent content, you’ll be exposing your followers to your message and brand time and time again.

Encourage Sharing

Another great return that you’ll get from social marketing campaigns is the chance to expand your audience.

Sharing on social media platforms won’t cost you any money. But it can lead to tons of new followers.

Encouraging shares and actually getting your followers to share your content are two different tasks.

In order to effectively encourage shares, you’ll need to give your followers a reason to share your content. There are a couple ways to do this.

The first is to create interesting, unique, or helpful content. This could be anything from funny videos, to stunning photos, to articles that teach your readers something useful. If they enjoy what they see or read, they’ll be likely to share your content.

The other way to encourage sharing is to give your followers some incentive.

Asking your current customers to share a social media post in exchange for a discount on future purchases, or for a chance to win a prize, is another great way to encourage shares.

Know Your Audience

Not all of your potential customers are using social media.

Your social marketing campaigns should only aim to target the potential customers who are.

Millennials are the largest audience on social media. In fact, studies show that 3 out of every 4 millennials are more likely to buy from a company if they are active on social media.

While print advertisements or targeted online ads will be the better choice for older audiences, social media is a great choice for targeting your younger customers.

But your millennial audience still has certain expectations that your social marketing campaigns need to meet. You’ll need to research the latest trends in content and photography to stay up-to-date and keep your social presence relevant to your audience.

Engage with Your Followers

Once your social media campaign is in place, the work won’t be done.

Following through with your campaign, and engaging with your social media followers is essential.

If followers comment on your photos or posts, respond. If you notice that you get a lot of engagement with one type of content, and very little with others, use this information to adjust your campaign.

Social media marketing is a delicate process that needs to be constantly updated and adjusted to remain successful.

Invest in Help

Social media marketing is tough. If you don’t have marketing experience, are new to social media, or don’t have time to manage your campaign, you may want to invest in professional help.

Professional social media marketing help will give you a leg up on the competition. You’ll get cutting-edge strategies and tools to help your campaigns succeed. You won’t have to worry about staying up-to-date on the latest trends, or on investing hours of your time producing high-quality content.

Creating Successful Social Marketing Campaigns

Social marketing campaigns can be a great way to boost conversions.

You’ll spread awareness of your brand. You’ll expose potential customers to your brand again and again, helping to lead to sales. You’ll encourage engagement with your customers. You’ll also get the chance to see what your customers think of your content so that you can make adjustments.

You could choose to launch social media marketing campaigns on your own. Or, invest in professional help, and take your social media presence to a new level, boosting conversion rates like never before.

If you’re ready to see how a professional social marketing campaign can boost conversion, leading to increased lead generation and, ultimately, higher sales, contact us today for a free consultation.

We’ll help you determine what areas of your current marketing plan are working, and which aren’t. Then, we’ll help you make a plan for improving your marketing, on social media, your website, and more. You’ll be on your way to increased conversion, leads, and sales in no time.

 
 
 

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