Content Marketing Strategy Ideas for People in a Hurry
If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing strategy ideas are perfect for people in a hurry.
Running a small business tends to keep the owner and its employees pretty busy. From working with customers to planning projects, there is always a task list to be completed. This daily hustle can often lead to essential content marketing strategy and production getting pushed aside.
While it may seem like a daunting task, content marketing strategy isn’t something that needs to be seen as difficult or overly time-consuming. There are plenty of ways to lead productive marketing campaigns, even with limited amounts of time.
If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing ideas are perfect for people in a hurry.
1. Assign Teammate Roles
To ensure your team is running at its peak performance, you will need to clearly define each individual’s roles and responsibilities. Regardless of how many employees you have, this will be essential to maintaining organization and keeping on track with your decided content marketing strategy. Oftentimes, smaller teams will have multiple roles per person.
As long as everyone knows the responsibilities that have been delegated, processes can be tracked more easily.
When breaking down the workload, it will also be important to define each role with more than just a title. For example, each job title should have a description listing the duties associated with it:
- Social Media Manager – Responsible for maintaining all social media channels, including scheduled posts, promoting content, and sharing additional business information.
- Content Coordinator – Decides what topics should be written about, assists with keyword ideas, and decides when to post.
- Writers – This includes staff writers and guest contributors. If you don’t have enough writers on your team, you can always seek outside assistance to reach your content goals.
- Editor – Although many writers are adept at the basics of grammar, they are still prone to mistakes. The copy editor will review all of the content submitted by the writers to confirm spelling, punctuation, and other grammar techniques are on track.
These are just a few ideas of roles you can fill for your content marketing team. These people should all participate in contributing to your business’s content marketing strategy.
2. Define a Set Process
Although you and your team are likely staying busy on a day-to-day basis, you should all have clearly defined processes to follow within your respective roles. Marketing should never have a “wing it” mindset that allows each team member to do whatever they want, whenever they want.
While there should always be room for creativity, every individual listed above should also have a schedule guiding their overall progress for each day of the week.
Social media managers should know how many posts they need to share per day on each social network. Writers should have a number of articles to write each week with deadlines for each one. The content manager will need to know when they should schedule each new blog post.
These mindsets will assist in maintaining a high level of organization and help your team’s content marketing ideas be more effective.
3. Create an Editorial Calendar
Having an editorial calendar for your entire marketing staff is crucial to keeping everyone on the same track. As content marketing ideas arise and are added to the editorial calendar, each team member will be able to sustain a consistent theme within the business.
The content manager may set a topic to be posted about a new product, which would then be seen by the social media manager. They can, in turn, share a social network post on the same product to prove the reliability and consistency of your business to potential customers. They also can send visits back to your website by linking to product pages or blog articles.
This calendar should be constantly updated to guarantee everyone on the team is aware of the plan and can perform their responsibilities more fully. It may be a good idea to assign updating the calendar as a role itself.
4. Utilize SEO Strategies
While some instantly cringe at the thought of doing search engine optimization (SEO), it doesn’t have to be difficult or take loads of time. But, it is certainly a major piece of any successful content marketing campaign and it should be managed correctly.
To earn conversions, you first need to attract people to your site who are interested in what you’re offering. Writing SEO friendly content is vital to helping those individuals find your site when searching online.
One of the first steps is to optimize your site with keywords. Choose words that best relate to your blog and business model and include them on the site in page titles, descriptions, and in the blog content.
Adding links to other pages on your site will also help with your page views and prove your knowledge expands beyond the single article the reader is currently visiting. Another option is to link to other sites with relevant content, as long as they aren’t a competitor in your industry.
It is also important to keep your site up-to-date with accurate information. Out of date information causes visitors and search engines to think the site isn’t active. This can lead to missed opportunities as they will likely decide to search for a more reliable source.
These quick content marketing strategy ideas will have a strong impact on your site’s engagement and conversions.
5. Hire Freelance Writers
As mentioned above, a great time-saving process is to hire guest contributors. If you and your team are drowning in work, a freelance writer can bring a fresh perspective and save time.
Multiple resources are available online where you can find an affordable freelancer. These freelancers will have sample portfolios and profiles you can review before hiring them to ensure their writing style will fit your needs.
Freelancers also can bring new content marketing ideas to the table for new articles or other forms of content. Other freelancers can offer services like graphic design which can be used to get visuals for your site.
6. Share Photos, Graphics, and Other Visuals
When brainstorming during a content marketing strategy session, consider where you can add visual aid to content. A quick way to get a boost toward your engagement and conversion goals is to share visuals.
If you use visuals on your site, search engines are more likely to recommend your content. Also, your viewers are more likely to remember what they have seen.
If you hire a freelancer and have branded graphics made specifically for your site, it shows people your content is unique and exclusive.
Using charts and graphs, infographics, screenshots of other pages, and even videos can also boost site conversion. These visual aids are usually more engaging than words and provide a nice break in between your articles and other posts.
7. Post on Social Media
One of the quickest ways to get some content into the world every day is by sharing updates on social media. In the span of a few minutes, you can share a post which can instantly be made available to millions.
A short status update can link followers and others to previous blog posts and sales pages straight to your site’s homepage. If there are ever days where you or your team are struggling with time to devote to marketing, a quick post to Facebook, Twitter, or Instagram may be exactly what you need.
There are plenty of tactics you will need to utilize to see solid engagement, but as long as you are using social media as a tool in your content marketing strategy, you have tremendous growth potential.
8. Ask Customers for Content and Engagement
Customers want to be heard by their service providers and other merchants. Asking them for reviews, engagement on social media, or even for guest posts on your blog is a great way to get some quality content.
Having good feedback on your site and on your social media profiles instills further trust in your brand from potential customers.
Content marketing ideas such as contests, discounts, or rewards programs can be used to strengthen the engagement on your sites.
You can also do research to find what potential online customers are searching most for online. This is a great strategy to use when planning content that you want to be found online.
Ready to Improve Your Content Marketing Strategy?
These are just a few content marketing strategy ideas you can use, but you don’t have to do it alone. If you are struggling to establish yourself in the digital world, we would love to help you improve your marketing campaigns.
Hiring a digital marketing company can improve your conversion rates, increase your revenues, and allow you to spend more time on the pieces of your business you really care about.