Why Hiring an SEO Agency is the Secret to Growing your Business

SEO agency

Being a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified.

How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card.

The difference is, instead of meeting one person, you are meeting hundreds, thousands or many more. This is why your SEO strategy is best left to an SEO agency.

If you are tired of winging it and want to have your SEO done right, continue reading for reasons why you need to hire a professional.

You’re at the Bottom of SERPs Rankings

SERP stands for search engine result pages. A business with an online presence needs to be concerned about their ranking.

In the digital age, when consumers are in search of a particular service or product, they generally do an online search. The goal is to have your business appear on page one of the search results page.

Unfortunately, many business owners do not understand the importance of having a high ranking.

Studies show that 75% of users limit their search to the first page of the search results. An SEO agency will be able to implement a plan to get your business website to page one on Google and other search engines.

You Did Not Know Your Business Needs a Google My Business Page

If you asked, “What is that?” you need an SEO agency working for you.

An SEO service that is provided to businesses is Knowledge Graph Optimization (KGO).

KGO is how the SEO industry labels Google My Business Page (GMBP). Your business contact information, social media links, images and more, appear in the right side column of Google SERPs, when someone enters your business name.

Your GMBP can also include a Google Map, reviews and more. The process of setting up the feature begins by submitting a request to Google and going through a verification process.

A trained SEO strategist can get this done for you in no time. Now, when someone searches for your business, they will have all of your pertinent information at their fingertips.

Your Business Does Not Have a Google Virtual Tour

A business that provides a service needs a Google Virtual Tour. An SEO agency will be able to get this done and connect it to your GMBP.

A Google Virtual Tour is a 360-degree tour of your business or service? It gives the potential customer a 3D view of what your business offers before they step in the door.

If you have ever visited a hotel website, chances are there was a 360 tour option to explore guest rooms, site amenities and more. Realtors are also taking advantage of this feature.

Outsourcing SEO services can take the legwork out of this and other strategies by connecting you with professional photographers and videographers.

Your video can also be used on your website, social media and at trade shows.

An SEO Agency Can Link Your Social Media Accounts to Your Website

Today, social media is a very important aspect of brand awareness and marketing. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are SEO must-haves.

Social media helps extend your marketing reach. When used correctly it extends the reach of your website content.

Another portion of your SEO strategy will be to post links from your website to your social media pages. This will place content in front of an audience that may not know about your product, services or website.

Optimization

By optimizing your blog pages and more, via social media, you increase traffic to your website when people click on the links. The more your website links are clicked, the higher the website goes in SERPs.

SEO services can direct you to which content will do best on each social media platform. Example, professional images loaded to your website can be used on Instagram and Pinterest to promote your brand.

Links on your website for sales and promotions can be promoted via Facebook and Twitter by purchasing ADs on those platforms.

Create a Link Building Strategy

Agencies offering SEO services should also provide link building strategies to help improve your rankings. They also guide you in how to place links in the content on your websites.

There is more to link building than simply linking to outside sources within your website blog and other content blocks. You will need to understand the rankings and usefulness of the sites being linked to.

Linking also includes incorporating links from your website into new content you are producing.

Although link building is only one of many SEO tactics to improve your SERPs, the use of backlinks has been tested and proven to be an important part of your SEO strategy.

You Need Regularly Scheduled Website SEO Audits

Once you have your website optimized for SEO juice, you will need to have regularly scheduled audits performed. The purpose of SEO audits is to ensure your current strategy is still netting the best results.

Some things your SEO agency will check for in the audit are your current SERPs ranking and ways to improve it.

They will also check to ensure you are not using broken links to other websites. In addition, your page links will be checked for optimization. Also, a test can be run to see what websites may be using your webpage links.

Other tools will include keyword usage and the usefulness of your social media strategy.

Are You Ready to Get the SEO Help You Need?

We have pointed out reasons why your business may need to hire an SEO agency to improve your SERPs ranking. Finding the right service provider is like finding the right accountant.

There are plenty of companies on the market, but which one is right for you.

MarketCrest is a full-service marketing and consulting firm that offers SEO services. If you are ready to take your brand to the next level, click here to schedule your free one-hour consultation today.

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10 Reasons Your Business Needs a Content Marketing Strategist

content marketing strategist

 

Here are ten reasons to use a content strategist to take the reins of your online presence.

1. Tell Your Story

You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it?

You can’t depend on word of mouth and billboard ads anymore. You have to meet consumers where they are, and most of them are online.

Creating strong web content means you can express more parts of your brand. Through optimized landing pages and engaging email chains, you can tell your whole story.

This builds brand awareness and loyalty because users will feel more connected to who you are.

2. Find Hidden Opportunities

Hiring a content marketing strategist to tell your story opens doors to opportunities you may not even know are out there.

This person is equal parts creative, innovative, and analytical. He or she starts with data and uses it to guide all your digital strategies.

They research competitors and take a close look at your target market. They also look for potential new markets (or new ways) to reach current consumers.

This person knows the ins and outs of successful digital marketing. No matter how much you know about URLs, keywords, and coding, you need them on your side.

3. Reach More Audience Members

After deep-diving into data and research, it’s time to get to work.

One of the main focuses for a content marketing strategist is to expand your audience reach.

The goal is to get in front of as many users as possible and to do so in a way that makes them want more. This is about more than online impression counts — it’s about building a community.

4. Generate Leads

The most effective way to know if your digital community is truly growing is by getting more leads.

Lead strategies are all about short-term tactics for long-term success. They don’t expect to create a sale right away. Instead, they focus on building interest through opt-ins rather than immediate purchases.

A lead generation strategy looks like an email newsletter on an eCommerce website. The product isn’t the information, but the information gets consumers one step closer to buying the product.

It walks users through the buying cycle and creates more opportunities to establish a strong brand presence.

5. Take Advantage of Social Media

Want a simple way to track your online community? Work on building your social media following.

Social media is one of the biggest focus areas for a content marketing strategist.

Beyond displaying your products, you can build partnerships and establish a positive reputation. You can also provide an inside look at what your brand is all about.

This is where users feel like more than just another consumer. Interactive Instagram stories and fun Facebook posts make people feel like they’re a valued friend in your network.

Plus, the more people that follow you, the more your exposure grows.

Committed followers will share your page with their friends. They’ll comment on your pictures and be first in line to participate in social media contests.

This creates organic excitement around your brand, which in turn leads to sales.

6. Better Utilize Your Keywords

The importance of keywords is common knowledge in the digital world. However, not every company is using them effectively.

Stop making key mistakes and start taking advantage of industry terms. Your content marketing strategist can be a big help in this process.

A strategist knows how to balance simple terms and specific long-tail keywords. They know the right density to aim for in blog posts and landing pages.

They can also optimize for local search as well as a wider audience.

7. Create Strong Relationships

You know your digital efforts are paying off when your competition wants in on the action.

Be open to engaging in things like link building and guest blogging.

Link Building

Link building is when you have a mix of internal and external links on your landing pages.

Some business owners worry an external link will steer a potential consumer away from their products. On the contrary, it shows you know what you’re talking about and you’re involved in your industry.

Your content marketing strategist can help you identify which external links have the most value and which might lead to a competitor.

Guest Blogging

Guest blogging is like the express lane of link building.

It’s when you purposely drop a link to another company on your blog, or when someone does this for you. This is a pre-agreed strategy between two parties that benefit both businesses.

One gets more exposure to build their digital strategy. The other has new content to work with in order to keep producing fresh, interesting information.

8. Establish Authority

As your industry relationships get stronger, so does your credibility.

Establishing authority is a valuable step to take to stand out. You can do this through blogging, vlogging, and ebooks.

Some people think this is too much free content to give away, but the payoff is priceless. Establishing yourself as an industry leader means more people will look to you as trends come and go.

It takes your brand presence one step further by building awareness and recognition.

9. Boost SEO Performance

A content marketing strategist works hard to implement strategies that have more than one positive outcome.

As great as getting more social followers or email leads is, it’s just one piece of the big picture. A major part of what the end-goal comes down to is SEO ranking.

Search engine optimization is not just about keywords and meta descriptions. It’s an overall look at the content on your landing pages and online interactions.

Google bots take anything from relevant hashtags and strong backlinks into consideration. Over time, everything comes together to move you further up the search engine results page.

10. Convert, Convert, Convert

Once a user finds you, what are you doing to make sure they choose you over the competition?

Conversion is another huge focus for a content marketing strategist. Without the sales to back up your presence, something is wrong.

Close the gaps between impression and conversion with the strongest digital marketing strategies possible. The more you trust in a trained professional to do this, the better your chances of improving sales performance.

Find Your Content Marketing Strategist

Ready to start your search for your content’s new best friend?

The right strategist might be closer than you think.

Contact us today to get your free one-hour consultation and discuss your content opportunities.

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How to Use On Site and Off Site SEO for Lead Generation

off site seoLooking to bring in more visitors to your website?

Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo.

But do you know the difference between on-site and off-site SEO?

On-site SEO is the process of using mechanisms on your website to try to bring in more internet users. Off-site, on the other hand, is attempting to do the same through tools not found right on your site.

Using both can lead to better SEO results and lead generation than you’ve ever experienced. Avoiding one or using them together poorly can derail your SEO efforts.

Here’s how to use both for lead generation.

Content is Key On-Site

When people talk about SEO, the conversation often centers on how to get people to your website. Sometimes, it’s easy to forget the importance of what’s already there.

If you have perfect SEO strategies without the content to back it up, people will leave your website as soon as they arrived. The truth is, it’s impossible to have perfect SEO without engaging and meaningful content on your website.

Think about someone coming to your website and enjoying what they see. They might come back or pass along the page that interests them–that’s potentially ten more page views from one person alone.

Plus, you need to shape your content around any SEO efforts you make. That starts with keywords.

For Keywords, Think like the Searcher

The concept of a keyword is simple: using words that are being searched for all over the internet. The internet user plugs in a term that’s heavily featured on your website, and voila! Your website pops up.

The truth is a bit stickier. Let’s say you run a fictional smoothie shop where the specialty is fresh-blueberry smoothies. You have a gut instinct that those smoothies will draw in more clients, so they should be a focus of your website.

So, you create content focused on “fresh-blueberry smoothies.” What are your prospects of drawing in a big audience of people searching that term?

Not great. It’s not that people don’t want fresh fruit smoothies. The issue is that you need to put yourself in the shoes of the searcher.

When we search term on Google, for example, we try to be as efficient as possible. “Fresh” in this example is a detail that’s great for your product, but not necessarily in the mind of someone who hasn’t yet tried your delicacy. It’s more likely someone might search “blueberry smoothie.”

Centering your SEO content around that term will likely bring better results. That’s why, when picking keywords, it’s important to meet your next customer somewhere between the most descriptive term possible and its most searched version.

Tag it Up

Tags are the goofy cousins of keywords, made famous by the hashtags of twitter. But despite how funny twitter can be, tags have an important and real impact on your on-site SEO.

Tags work in a way that’s similar to the function of keywords. By tagging a post with certain terms and phrases, you can cast a net on the internet fishing for searches interest in your content.

But there are a few caveats. Like keywords, you should try to think about what internet users are really interested in. If you can match your tag with a future client’s interests, you’ll start generating more leads in no time.

Be wary, though: if you start to add a huge number of tags to any post on your website, it’ll start to dominate your headspace and seem obnoxious to a reader. So, #trytobeefficient with your tags.

Now let’s move off-site.

For Off-Site SEO, Social Media is Key

There are well over a billion users on Facebook. When you take Instagram, Snapchat and Twitter into consideration, it’s pretty simple to assume that your page visitors are all over social media.

That’s why it’s important for you to have a presence on some of the various platforms. People will look to your page for general information and updates. Through your social media presence, you can constantly direct people back to your website.

That doesn’t mean you need to dedicate your whole work day to scrolling through boring Facebook posts. You just need to establish a presence for yourself to gain a bit more exposure.

Enter the World of Advertisement

Organic page visits are an important part of your off-site SEO. You want people to naturally end up coming across your website.

But lead generation through SEO can also happen in a more controlled way through online advertising. Pay per click advertising is one route that’s often beneficial for websites like yours.

In that context, your ads go up on another website, often in the sidebar. You’re not charged until someone clicks on that ad, which directs them to your website.

In that way, it’s a cost-effective twist in your off-site SEO strategy. It’s another muscle you can flex to help boost the number of eyeballs on your content.

Make Human Connections

Forget the numbers and tags and keywords for a second–you need to be a person. Even in the world of SEO, it’s important you know friends and peers.

Those contacts can be organic and powerful off-site leads back to your website. It’s like advertising, but better.

When respected people in your field write blog posts and link to your website, their audience will be drawn to your website. That means you are getting interested and informed people coming to your website–a more valuable client than just any other page view.

It’s the best kind of connection you can have.

It’s Time to Generate Leads

With this knowledge, you’re prepared to make a positive dent in the world of lead generation. If you dedicate real time and effort to on and off-site SEO, you’ll start to see the results, quickly. Plus, you’ll have time left to focus on your product or service or content.

There’s no reason to feel left out of the party now, even in a world of over a billion websites. Your website deserves a spot.

Looking for more ways to improve your rank? Reach out to our team for a free consultation.

What are you waiting for? Go for it!

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What Are The Best SEO Services for Small Business Success?

SEO Services

Virtually every effective marketing strategy in 2017 includes having a proper internet presence. It’s just the way the world works. The problem is, there aren’t enough quality SEO services for small business proprietors out there.

There is a common misconception that SEO only serves large clients, at the expense of the small businesses that really need the help.

The marketplace is intensely competitive. In order to stand out and make waves, a small business needs to employ an expert SEO company. This way, they can use distinct marketing techniques to get ahead in ways that their competition may not be aware of.

Here is a comprehensive list of the most effective SEO services for small business owners:

Competitive Website Analysis

As stated before, the business world in the internet marketing age is extremely cutthroat and competitive. Small businesses without the necessary skillset can get lost in the fray.

There is no harm in assessing the SEO strength of your competitor’s website. They may be employing strategies that would be useful for your business.

You can also take advantage of weaknesses in your competitor’s SEO strategy. If they haven’t done adequate research, seize the opportunity to build a well-rounded strategy.

For example, a common weakness among businesses, especially small and locally owned businesses, is lackluster content. Many business owners assume that as long as their website adheres to commonly accepted SEO parameters, they will stand out.

But the reality is that good content trumps all. Creative, relevant content allows your website to soar high and above the competition. If your competitors do not have the strongest content, you can fill the void in your industry and become a resource for your consumers.

The more people that trust your website, the more that will visit, and the more concrete leads you will be able to generate. For small businesses, word-of-mouth marketing is a crucial asset, and it can sometimes be even more valuable than internet marketing.

But you have to build your marketing presence to get there. That’s where competitive analysis can be invaluable.

Keyword Research

Proper keyword research is the heart and soul of any SEO strategy. It’s probably the most important of the SEO services for small business owners. You should generate keywords based on your business and the services you provide.

For example, if you are a moving business, you want to be able to rank for a keyword like “moving company in (your city)”.

It’s important to rank for a diverse type and amount of keywords so that you aren’t following the exact same guidelines as your competition. Otherwise, it will be hard to stand out. You should try to rank for short keywords and long-tail keywords.

Longer keywords and phrases give you a better chance of ranking for the exact words that a potential customer would type into a search engine.

There are companies that can do keyword research for you. They will most likely use Google’s SEO analytics to determine what keyword list would suit your company.

It’s crucial that your keyword list covers those words that are common in your industry while also diving into a niche that may not be as widely utilized.

If you are marketing a product, you can use keywords to target a demographic that your competitors may not have tried to target. It’s all about doing your research and staying ahead of the curve.

Link Building

Having a number of high-quality links to other websites on your website can be a very quick and effective way to rise up the search engine ranks.

Within your content, link to credible sources or related websites that may be able to supplement information for your customers.

Do not link to competitors, rather, link to people, websites, and companies in charge of leading the conversation in your industry. The key is to build links to websites that will make your website look better.

You want to enhance your content with links, not steer your audience away from your product or service. You will be rewarded by Google’s search engine algorithm if you have employed high-quality links.

If you have a website that ranks highly while also providing your audience with good content, others in your industry may want to link to your websites.

The more of these relationships you have, the more visibility you will have and the better off you will be.

Optimization

Once you have the knowledge to build a great website in accordance with SEO standards, you have to be able to implement them.

For example, you cannot make the mistake of over-saturating your website with keywords. Not only will the quality of your website suffer, but you will likely not rank as high as you might think.

An optimized website features all the image tags, meta descriptions, and metadata that will take your website to the next level. There are set rules to optimization that can reap high rewards when followed.

But the important thing to remember is that if you have a good website with good content that follows SEO rules, you will have a leg up over many others in your field.

Optimization is key for long-term success in online marketing. But without good content, it doesn’t really matter how high you are ranked. If your website is poor, you will lose credibility. But an excellent website is only the first step.

SEO Services for Small Business Success Mean Little Without Accurate Reporting

For a small business, an effective website works like a sales pitch. It’s a chance to showcase your product or service in a tasteful way.

Because of this, you want to make sure that as many people can see your website as possible. Utilizing these SEO services for small business success listed above are key.

But once you have implemented them, you should have a system in place to track your progress. It’s important to periodically conduct an SEO audit, just to make sure that your website is performing correctly and steadily generating leads.

Click on our social sharing buttons to share this post and continue the conversation or get started! Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Here is How SEO Audits Can Jump Start Your Lead Generation

SEO Audits

SEO Audits can be more than technical– they can seriously improve the user experience, resulting in more conversions. Here’s the inside scoop on how:

Our SEO leader, Carl Lefever knows running a well-functioning website on your own (especially if you aren’t a web designer), is difficult

…period.

Sure the topic is a tough one but having a lead generating website to give your small business a leg up is also an necessity in this day and age.

It doesn’t have to be quite so difficult. There are a TON of resources out there to help optimize your business website and market your firm.

When it comes to online marketing, you can’t dismiss the SEO auditing process and expect to be successful.

A proper SEO auditing strategy could uncover the exact adjustments your site needs to improve functionality…and focusing on enhancing the user’s experience can seriously boost much-needed traffic.

Are you ready to learn more about SEO audits and your website? You’ll end up reaping the benefits of SEO audits before you know it!

SEO Audits and the User Experience

SEO audits the UX The process of a Search Engine Optimization (SEO) audit is sorta like having a really great proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.

Standard SEO audits are usually broken down into three groups.

  • Technical Audit

The technical aspect of SEO audit includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.

  • Content Audit

Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.

  • Link Audit

Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.

A very, very basic analysis will begin with a technical audit and only focus on factors like missing links or 404 error messages. A more extensive SEO audit will include improving the experience for the customer.

Customers are obviously living people with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that concentrates on technical website function as well as emotional connections with consumers will benefit you greatly.

The Benefits of SEO Audits

There are a ton of benefits to SEO audits.

  • Your website will get a serious transformation.

An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and improve the structure you already have.

  • Search Engine Optimization Will Improve

SEO is key when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.

  • Conversions Will Start Happening

One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.

Conduct a Basic Assessment

Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into a couple questions you should ask yourself, shall we?

  • How good is My Website Content?

As a company owner, it helps to put yourself in your customers’ position. When you view your website, pretend you are an individual visiting for the very first time.

Were you satisfied with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?

Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information satisfied, and that is your website’s job.

If you’re not the greatest writer on the planet, consider hiring a freelance writer or blogger to create readable and concise content for your website.

  • Is there some SEO action happening?

Search engine optimization is really important. Check your analytics to review how well keywords are generating traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.

Decide if a website audit is right for you.

If you’re satisfied with the state of your website and the traffic you’re getting, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.

Are you ready to get started? Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Why Your Great Website Design is Not Paying Off

SEO packages and website design

There’s no point in having a gorgeous website design if nobody’s visiting.

Design is good, but it’s converting traffic that will bring the ROI you crave. 

Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.

As a result, businesses will shy away from the right sized SEO program to save some money. “I mean, we built it and they will come right?”

Um, no.

Are investments to make your website search engine optimized (on-site SEO) really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?

The truth is, SEO packages are just as important for a website as the design itself. Read on to discover why SEO packages are so important and worth the investment.

What are SEO Packages & How do I Pick the Right One?

SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.

Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords, and so forth. They catalog all of these details for every website.

There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.

SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.

To further complicate things, search engine companies like Google will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.

If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.

If your content isn’t showing up organically in search results, you may have to rely on paid ads to drive traffic. Thats not a huge problem but most business owners prefer to have a large portion of their traffic being driven by non paid advertisement for obvious reasons. 

Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine.  SEO will make sure your website shows up in those search engines.

Have a website and not sure if it is optimized for search engines? Consider an SEO Audit to ensure your website is fully optimized.

Why isn’t Great Website Design Enough?

Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.

Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent. Despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest…

See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?

Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. Only after your website is found can you impress them with the great design and content.

So a vibrant SEO package customized for the amount of traffic you need to reach revenue numbers is what your marketing plan needs. 

SEO packagesSEO Packages: Transforming Your Site Content Into Growth

It is just as important to win over (convert) the client once they do visit your site.

Most SEO packages will include a full assessment of your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly.

The aim of an SEO on-site analysis is to ensure that your visitors are arriving at the content, and then being converted by your “call-to-action” to paying customers.

A great SEO company will know how to use the website design and content to your advantage.

There may be a few tweaks to the wording, page titles, or the internal and external links on your site. Ultimately, though, your company’s brand and message should stay the same.

Until organic search traffic from SEO efforts dominate the website’s search traffic, your marketing plan could also include PPC (or pay-per-click) consulting. That is, understanding your website’s potential for growth through the use of PPC advertising. Then, you could capture a dominant share of the online search traffic and transform your business rather than go for steady growth!

SEO is Just as Important as Website Design

While your website’s design may seem like the most important priority when turning your website into a lead generation monster, it’s just not the case. 

Your company will benefit hugely from the proper sized SEO package, which will allow you to capture a larger share of the online search traffic. 

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Content & SEO Help NOW! 

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What Is SEM And Is It Right For Us?

SEM what is it white

Attracting visitors to your site is absolutely necessary, but it’s harder to do than you might think. As search marketing becomes more and more widespread, your competition is increasing every day. What’s more, small companies have different challenges than big companies—and it isn’t easy for either one.

When someone types a word into a search engine, sees a page listed from your site, and clicks through to visit your site, you have attracted a searcher. If you do nothing at all, searchers might still find your site. To maximize the number of searchers coming to your site, however, you must take specific actions to attract visitors to your site, otherwise you risk invisibility. This is what SEM (SEO & PPC) is all about—overcoming invisibility.

What is SEM?

The process of search marketing is called SEM (search engine marketing). Essentially there are two different types of search with which marketers are concerned. These types of search are unpaid search and paid search, often called pay-per-click (PPC).

The process of paying for search involves paying for advertising that show up on the top or the side (and sometimes the bottom) of the Search Engine Results Page (SERP). This type of search marketing is called paid search because the advertiser pays the website hosting the advertising money every time someone clicks on an advertisement.

Display advertising has been around for ages, so why has a newcomer such as paid search been outselling it since 2003? For the same reason that cowboys wear spurs: because they work. Paid search is thought to be more like direct-response advertising than display is, and direct-response advertising is thought to work.

Search advertisers believe that customers who see their ad soon after they have evidenced interest by searching for some topic will be more responsive. They regard seeing a display ad as a passive experience, often devoid of intent or even interest.

What are the Benefits of SEM?

  1. SEM connects qualified leads directly with your business.
  2. Strategy changes based on results are much easier to put into action, businesses are able to stretch money further when digital marketing is working effectively.
  3. Any size business can see revenue increases for a fraction of traditional advertising budgets.
  4. Search engine marketing is a more scalable way to reach customers than outbound marketing.
  5. Results are easy to track and thus measure ROI.

What is SEO?

The unpaid type of search is known as organic or natural search and the process of getting ranked “naturally” is known as search engine optimization (SEO). This SEO process involves an understanding of what is known as a search algorithm. An algorithm helps the search engine decide which pages come closest to which queries on the Internet.

The natural or organic search results show up below and to the left side of the advertisements on the search engine results page. One of the latest developments is that Hummingbird has made it more difficult for smaller companies to show up in search results because of an increased emphasis on corporate branding.

Increasingly you might see results from larger companies because they have a stronger brand. Another change is the emphasis on ‘semantic’ or ‘conversational’ search. However, the basic principles of SEO remain in tact.

There are many factors that result in ranking high in natural search and while the basic principles remain fairly constant it is important to stay abreast of algorithm changes across all platforms. The basic idea behind organic search for a company is still what has been emphasized is that you must have a good idea of who the company is to choose the right keywords for web landing pages and therefore to be found by search engines when users are looking for your type of product or service.

Increasingly, especially if you are logged in to your Gmail account while searching, you will see results in search that are specific to you; no longer will everyone see the same results but you will see results dependent upon your most recent searches. The content on the site is emphasized more and more frequently and it is less important to have lots of inbound links and more important to have relevant ones.

For organic search, a number of other factors are important in terms of rankings. People typically do not go beyond that first page for search results so it is important to rank highly. In addition to keywords mentioned above, other important factors are the content on the site and the authority on the site.

Authority is established through inbound and outbound links to the site, suggesting that the information is relevant to a number of users. Authority is also established by the type of site. Those sites that are associated with educational institutions (.edu) often rank highly in organic search because of their domain authority.

What are the Benefits of SEO?

  1. The ability to bring in a significant volume of consumers on a wide range of search terms at a highly effective cost per visit.
  2. Increased traffic to your website helps to build brand awareness.
  3. SEO leads have a nearly 15% close rate, while outbound leads have only 1.7% close rate (Search Engine Journal).
  4. As more and more people visit your site, you’ll be able to refine your sales process and increase your conversion rate.
  5. SEO for mobile is under-utilized, due to the number of sites not being optimized for mobile devices and the search engines becoming increasingly aware of this. An effectively planned and implemented mobile SEO campaigns can be one of your most important business drivers.
  6. The more prominent your website is, the less prominent your competitors’ websites will be, as there are a limited number of spaces on that first page; therefore your share of voice is increased.

Why SEM?

Readiness to buy is one of the most basic reasons to spend your scarce marketing budget on search: 89% of those online use search engines to look for information about brands and products. Lest you think that not enough people are online for search marketing to be worth your while, note that total Internet users passed the seven billion mark worldwide in 2012.

As simple as it sounds, your customers are online, and they use search to buy. Make no mistake, your site must be found by these searchers who are ready to buy. Contact us to learn more about attracting visitors and converting them to leads.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest provides SEM (SEO & PPC) and Content Marketing Services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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Is It SEO verses Content Marketing ?

SEO & Content Marketing

Photo Credit: Josue Avila

This is another one of our all-time favorite posts. Neil is a beast and we had to share it with you:

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Before I share the why of this article, let me be clear about the what — the problem I’m addressing.

The Problem: SEO and content marketing are not integrated.
The crux of the problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, blend.

Some people think that content marketing eliminates the need for SEO.

How can “content marketing overtake SEO completely” when the only way to successful content marketing is to have SEO? How can you tear the two apart like that?

Thankfully, there are voices of reason in the cacophony of confusion (e.g., the smallbusiness.yahoo article above). Careful marketers have observed the disconnect, and are trying to point out that SEO and content marketing go together.

Yet the mistake persists. One of the popular articles that makes this mistake comes from an article in The Guardian, which states: “It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing” [sic].

It’s a cute analogy, but it’s simply not accurate. It’s not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person.

The problem, then, lies in the disconnect between SEO and content marketing.

It’s time to bring the two back together. This is the only way you’ll be successful in both your SEO and your content marketing.”

KISSmetrics and blogs at Quick Sprout.

About Us: MarketCrest is a firm focused exclusively on Marketing & Sales Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

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SEO-Social Media-Lead Nurturing: Voice of clarity from Spokal Founder

Spokal

Sharing a great article sent from Chris Mack the Spokal CEO and Founder. Enjoy SEOSocial MediaLead Nurturing.

“Are you reading blog post after blog post on online marketing? Watching webinars put out by every guru trying to figure out the ‘trick’ to online marketing?

You can stop right now. There are some shortcuts. There are some hacks. But the gurus aren’t sharing them until they’re already used up. You see, all those ‘secret tricks’ – they have a limited lifespan. And while they’re hot, they’re being used by people who spend their entire days, their livelihood, working at it. As a small business owner with more things to worry about – you’re not going to get access to the information in time, or be able to compete because unlike them – internet marketing is not your business.

Focus on the fundamentals. The building blocks.

Build a solid foundation with proven strategies that work and have lasted the test of time. Once you’re seeing results with that and understand the basics – then you can branch out into ‘new tactics’ if you want to experiment. You’ll also be in a better position to tell which ones might work from all the noise out there.

The good news is that there are only 3 fundamentals.

1. SEO

2. Social Media

3. Lead Nurturing

Today I’m going to talk about the first.

SEO

SEO is about getting found in search engines. It stands for Search Engine Optimization. Search engines are a fantastic source of traffic to your site, because people find you when they’re actively researching or buying.

Getting ranked in Google is IMPORTANT. But it’s also slow.

If you’re currently getting 20 visitors a month to your site (and 10 of those are your friends and family), then expecting to get thousands in the next 30 days is not going to happen. Well it could. But then, you could win the lottery too. The odds are about the same.

It IS possible to do that in 6-9 months. If that sounds too long, don’t worry, search engines aren’t the only source of traffic to your site. We’ll show you how to get traffic faster, WHILE still pursuing the long-term advantage of being highly ranked in Google in an upcoming email (hint: that Twitter guide we already sent you – that’s a FANTASTIC way to speed things up)

Optimizing for SEO *IS* a long-term strategy. It probably won’t make much difference to your business in the first month. Or the second. Or maybe even the third. But things will start to roll, and then it becomes an unstoppable train.

Like rolling a snowball – the longer you roll it, the bigger it gets. Eventually, it’s no longer a snowball, but the base of snowman. It compounds over time.

You can also look at it like going to the gym. If you go to the gym once and expect to have that perfect beach-ready body, well, you’re probably going to be disappointed. But if you keep going to the gym, it’s pretty much inevitable. And if, once you’ve reached a physical state of perfection you stop going to the gym, you don’t automatically gain 20 lbs. You still enjoy the benefits of all the hard work you put in. Sure, slowly it will deteriorate, but you’ll still be looking good for quite some time. SEO is exactly the same.

So what do you have to do?

WRITE! (or create videos or other content).

You have to put something out there for people to find. A 5 page website doesn’t cut it anymore. You need to create content regularly – at least one blog post a week. While this might sound like just more work on top of an already busy schedule – it’s a great opportunity to not only increase leads to your business, but build trust with them before you even speak to them.

It’s an opportunity to tell the world what you do, how you do it, and what you think. It’s how you differentiate yourself in an increasingly competitive world. It’s an opportunity to reach people you could never have otherwise reached.

It’s a small business owner’s dream come true. Never before in the history of the world has it been possible for small businesses to compete for eyeballs with larger ones. They could always out-bid, out-budget, out-spend their way in every marketing channel. But the internet isn’t like that (as much). People find you.

The second requirement is doing some analysis on what to focus on. If you focus on things that noone is searching about in Google – well, it won’t be as effective as if you focus on things with lots of searches. On the flip side, if what you write about is highly competitive on Google – then your odds of ranking highly for it are very low. You’ll pretty much be invisible. It’s important to go after the right terms.

Third is optimizing your posts for search engines and social media sharing.

Spokal has all these tools built in, but you can do this using free keyword research tools, and a free plugin on your WordPress site called Yoast.

Write what you wish you could tell everybody. What to look for when evaluating service providers in your industry, or the type of product you sell.

If you’re short of ideas – open up your inbox. Find questions your customers and leads have asked you – take the answers you gave them, and write them up in a bigger blog post. Then send that customer a link to it – they’ll love it!)”

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We have no affiliation with Spokal, just respect for Chris and his team’s knowledge. Visit the Spokal home page and their other blog articles by clicking the link below:

http://www.getspokal.com/blog/

MarketCrest is a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

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